The FC Barcelona he did everything right. His players on the pitch. The club making possible an image that has opened the news, has been on the front page of the newspapers and has gone around the world.
The record number of spectators in a women’s football match established at 91,553 attendees is the best investment there can be to support and add, to shout that football is a sport played by men and women and that both are capable of generating emotions through the competition and the show. This time there was more public than in the Barça-Madrid this year’s men’s, watched live by 86,422 people.
They will say, and they will say well, that the tickets were almost free, with some at 5 euros. That club members could withdraw up to 4 with a management fee of 2 and a half euros. Very well done! I suppose that those who make that argument believe that someone is capable of going to Camp Nou one weekday afternoon, wasting 2 or 3 hours of your life watching something that doesn’t interest you…just because it’s cheap?
The Barcelona has invested in the best marketing campaign for a team that has earned it on the pitch. Champions of the Champions League, of the League and with the best player in the world in their ranksAlexia Putellas. And with the opportunity to exploit the female ‘classic’ after many years (too many) waiting for the Real Madrid join women’s football, it’s never too late if happiness is good enough to participate in something historic like Wednesday afternoon.
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A prize or a medium-term business? After the high, many wait for Sunday to load themselves with reasons when the Johan Cruyff presents an aspect of the usual ones on Saturday at 12 noon, when the players of Giráldez face the Villarreal with nothing at stake and with prices between 9 and 15 euros. The club’s website warns that they are “highly requested”.
It is evident that the Camp Nou you have to ‘earn’ it. But for the semifinal of Champions, I would have no doubts. They can invite up to Florentine, who forgot to go on Wednesday to support theirs. That dismissal!