As you know, when a driver buys a new car, he can not choose which system will be installed in the car, and in fact customers have no alternative. The enraged customers contacted Ituran and received explanations from the service representatives, who explained to them that the service tariffs consist of, among other things, manpower costs, raw material and production costs and additional resources. And due to price increases in many areas of the economy, and the increase in wage ceilings in the economy, in the consumer price index and other related costs, the company was forced to adjust service rates to price increases.
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They also explained to customers that the anti-theft and theft prevention service is a service that operates 24/7, and includes representatives, saddles and costs of servers and information security for the purpose of maintaining the customers’ information. The company claims that all of these components have become more expensive as well, so they were required to raise the subscription fee accordingly.