The largest consumer clubs in Israel in a first-of-its-kind collaboration: “Shufersal” will give a 15% discount during the month of April to members of the “Hot” and “Ashmoret” clubs.
Shufersal is expanding and updating its collaborations with the largest consumer clubs in Israel. As part of this, a significant 15% discount will be granted during April in all Shufersal branches, and in Shufersal Online to members of the “Hot” consumer clubs, representing the engineering and technology workers and “Ashmoret” from the Teachers’ Union, which together number over half a million members.
This move will benefit hundreds of thousands of families of club members in the run-up to the holiday and will also strengthen both bodies, as well as a move of this kind that will spawn long-term collaborations with Shufersal.
The benefit will be given in addition to all the benefits, discounts and promotions that take place in hundreds of the chain’s branches nationwide, in addition to the new club program that provides supreme coin accumulation and realization in Shufersal branches.
This cooperation will expose the customer audiences of the new clubs to the services and products of the Shufersal Group in Shufersal branches and online.
Avi Zimmerman, CEO of Shufersal Finance – Photo: Yoram Levy
Avi Zimmerman, CEO of Shufersal Finance, stated: “We are excited about the strategic collaboration with the Hot and Ashmoret clubs, whose members will receive significant benefits and discounts at the time of billing. Such collaborations will maintain our market leadership and establish the loyalty of our existing and new customers alike.”
Zvika Vilnai, CEO of the Hot Consumers Club, said: “We welcome the cooperation with Shufersal, the leading retail chain in Israel. I believe that the operation will open the door to deepening cooperation between the entities in the future for the benefit of the public of engineering and technology workers, represented by the Hot Club.”
Ari Steinberg, CEO of the Ashmoret Club of the Teachers’ Union, said: “I welcome the cooperation with the Shufersal network. This is another step for the teaching staff in Israel that is intended to provide them with other significant benefits, especially in the period before Passover. We will continue to work to strengthen the cooperation for the benefit of teaching staff members.”