You don’t have to talk about “war in Ukraine”more of “Ukrainian conflict”. This is essentially what the management of the Swiss group Ems-Chemie announced to its employees, in two internal memos dated March 14. According to Southgerman newspaper, chemical company, “one of the most important in Switzerland”, opted for this terminology in order not to offend the Russians. “His goal ? ‘Protect its employees and its activity.’”
In Switzerland, the news made the headlines, assures the German newspaper, which quotes the German-speaking media Southeastern Switzerland and weekly newspaper. Since the Russian invasion of February 24, the Kremlin has refused to use the word “war” for its action in Ukraine, which it describes as“special military operation”. The use of the term can even be dangerous.