The upheavals at Shufersal do not stop and the tensions worsen. A few days after the resignation of Yossi Mazaltarim, the company’s director of non-food (electricity, textiles, etc.), an alternative was found for him, but this arouses resentment among the department’s managers, who roll in NIS 750 million a year.
Calcalist has learned that Shufersal has recruited his uncle David, who has experience in the field, to the position of external consultant, and not of a director, but senior members of the department are already complaining that he is acting as if he were an actual director.
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According to company sources, David arrived at Shufersal’s headquarters yesterday and talked to category managers at Non-Food and explained his perception and plans to them. “The fact that they did not wait for the CEO’s arrival and recruited David immediately gives the impression that this is an appointment placed on the company’s deputy CEO, who was appointed only last weekend, and this was done in an unusual way, not based on an orderly recruitment procedure, but the appointment of an external consultant. Who is conducted in the corridors of the company as the director of the field, “claimed a source who was exposed to the things.
David’s arrival at Shufersal is not accidental, and seems to have been possible only with the departure of Itzik Aberhahn, CEO of Shufersal, who ended his tenure last week. A computer network under the name Electra Computers. And Damani appointed David as CEO of the company, which announced plans to open 12 branches that year. Already at the end of the first half of 2012, the company closed most of the stores and was preparing to close the chain, with a loss estimated at NIS 10 million.
“Since Shiki came to Shufersal, he tried to get David into the company. At his request, Abercrombie met with David, but the meeting did not lead to a job offer for David. “The products are at prices lower than those that Shufersal pays for, and to improve the gross profitability of the activity,” says a source who has heard David’s name appear several times in the past year.
According to him, David has experience and familiarity with the non-food and import field, but he presents a different strategy from Shufersal, which works for parallel imports of well-known brands, while he wanted to base the activity on importing unbranded products at a low price. “There is a sense of urgency in this appointment. Not only did we not wait for the new CEO to elect his management and consultants, but instead of appointing a professional from the company or recruiting an outside professional, in a procedure where the company acts as an executive, someone made a shortcut here. “He put an associate in the back door of the Shufersal management,” the source added.
The depth of the pit created at Shufersal following Aberkhan’s resignation can be learned from the fact that Woodmani appointed two directors as deputies until the appointment of the designated CEO, Ofer Bloch. Last week.
Meanwhile, as revealed yesterday in “Calcalist”, the conflict between Wadmani and Aberkhan, who resigned about two months ago, escalated and led to accusations attributed to Wadmani against Aberkhan regarding failure to meet targets. This is against the background of moves to form a group of investors who will appoint Aberkhan as a director and later as chairman, instead of Damani.