The Californian group wishes in particular to reward its most active and deserving users.
Meta had to abandon its Diem cryptocurrency project? This did not completely dampen his ambitions in finance. the Financial Times got its hands on working papers outlining how the social media giant could launch virtual currencies. It won’t be cryptocurrency – the opposition from regulators is too strong. It will be more like what exists in the sphere of video games: fictitious currencies, but bought for real euros. A bit like online gambling V-bucks Fortnite.
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The “Zuck Bucks”, as the employees nicknamed them in reference to their boss Mark Zuckerberg, could be the currency of the future metaverse of Meta: rather than buying outfits for his avatar in euros, we would buy them in “Zuck Bucks “.
The Californian group also wants to reward its most active and deserving users with “tokens”, and allow certain Instagram influencers to create their own fictitious currency. Again, the usefulness is unclear, but it could be a way to retain users and influencers in the face of fierce competition from other social networks like TikTok.
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The sale of “Zuck Bucks” would also open up a new line of income for the group, which is very dependent on advertising. “We are focused on building the metaverse, and that includes payments and related financial services,” commented Meta.