In an environment as atomized as that of applications, a small detail is what makes the difference between lasting and falling by the wayside. Huawei’s unique AppGallery is one such ecosystem where developers and users converge. The first to find a business from a app; and the latter with the idea of getting the most out of the phone. As the Huawei Mobile Services representative in Spain and Portugal explains, interconnection in a marketplace It is essential to improve the experience offered by all parties involved. “It is a direct way of having communication with customers,” they maintain from the Chinese company.
According to the figures it offers, since its official launch last week, the AppGallery has 400 million monthly active users and some 220 billion downloads globally. “This is a way of being present all over the world, including China. Registration is free. It takes about 72 hours to have a app published”, they say in Huawei. The process will be successful as long as privacy is not a problem. Any developer must comply with European data protection regulations. If no one skips the legal requirements, they will get published in the store from Huawei. In addition, if the developer wants to further enrich the experience with these devices, they can introduce Huawei APIs, such as those related to notifications, maps and location, or to automate processes, such as updates of the app.
The purpose of AppGallery is to integrate the largest number of benefits for users, such as including coupons and discounts so that the entire redemption process is online. Customers want to discover applications in the most natural way possible. It is almost impossible to determine how a person gets to the app, but it is clear that it will not be because of an incessant bombardment of advertising. “We believe that if you see a notification with a flight, a hotel reservation or by the mobile shortcut assistant, this discovery will occur more naturally,” they warn from the organization. The trend is clear for Huawei, which hopes that mobile artificial intelligence will help make the most of the ecosystem.
The dizzying speed imposed by digitization does not help to have a roadmap. Any entrepreneur can get lost quite easily. “I encourage companies and developers to think about the apps of the future and improve the user experience”, they conclude in the Chinese company. An smartphone it has become an incontrovertible business opportunity. Very different is the way in which each actor decides to get involved. The competition is very high, although it should not discourage good ideas from coming to fruition. All that remains is for users to have the opportunity to click on the icon.