Ninet Tayeb. Photo: Daniel Kaminsky
Creator and actress Ninet Tayeb, was chosen as the network’s presenter BACK– Dining. For the first time, the Zaga chain – high-quality dining areas Selects a presenter who will serve as the face of the brand and star in the network’s campaigns.
Knight Tayeb You will receive NIS 1 million for the new position and the first campaign starring her will be launched ahead of the launch of the 2022 summer collection, which will include: advertisements on television, billboards, digital advertising, in the press, on social networks and at the chain’s points of sale.
According to Avital Myers Marketing and Architectural Relations Manager at the Zega Dining Areas chain: “In recent years The network has grown significantly so we made a decision to step up in brand marketing and advertising And choose a presenter who is a character Known And beloved by the Israeli audience and at the same time also known for its style, quality and success. This is a strategic move that defines Zaga’s values and differentiates her in the field of dining areas. ”
Knight Tayeb “I am happy and excited to join the wonderful Zaga family, we look forward to a blessed path together,” she said of her choice as presenter of the Zega Dining Network.