AnyMind Group & YouTube: Boosting Creator Earnings with Shopping Affiliate

SINGAPORE, 2025-06-19

Boosting Southeast Asian Creators

AnyMind Group partners with YouTube to elevate the YouTube Shopping affiliate program across six Southeast Asian markets.

• AnyMind Group is collaborating with YouTube to boost the YouTube Shopping affiliate program.
• The program covers six Southeast Asian markets: Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.
• Creators can tag products in videos and Shorts to earn commissions.

AnyMind Group, a BPaaS company, has announced an expanded collaboration with YouTube to enhance the YouTube Shopping affiliate program, aiming to boost creator earnings and brand finding in Southeast Asia. This initiative stretches across six markets in the region: Indonesia, Thailand, Vietnam, the Philippines, Malaysia, and Singapore.

How it effectively works

Through the YouTube Shopping affiliate program, creators can tag products in their videos and Shorts, earning commissions from sales. This offers a new monetization stream for creators and an authentic channel for brands to connect with audiences. AnyMind Group provides support, including video tagging guides, product recommendations, and performance monitoring.

Did you know?-YouTube Shopping allows viewers to purchase products directly from a creator’s channel without leaving the platform, streamlining the buying process. This feature is designed to enhance the user experience and drive sales.

Successful Campaigns

AnyMind Group’s experience in shoppable content has shown extraordinary results. For example, the Thai TV show “Hone Krasae,” along with top-tier beauty, lifestyle, and tech creators in Indonesia, Thailand, and Vietnam, has significantly increased Gross Merchandise Value (GMV) for brands through the program. One Thailand-based gadget review channel, supported by anymind Group, generated over US$100,000 in GMV via the YouTube Shopping affiliate program.

Expanding Opportunities

Brands and online merchants can leverage AnyMind Group’s network of creators to drive sales and build brand recognition.

Reader question:-For brands considering joining the youtube Shopping affiliate program, what metrics beyond GMV are most crucial to track for long-term success and brand building? Share your thoughts in the comments.

A Word from the Managing Director

Kiatisak Watcharapruk, Managing Director of Creator Growth, AnyMind Group, stated, “Our mission is to grow and foster the magic of our creator network, connecting them with advertisers to deliver remarkable marketing powered by new AI-driven solutions. This collaboration with YouTube is a testament to that commitment. The YouTube Shopping affiliate program provides an exciting new frontier for creators to monetize their passion and for brands to engage with consumers authentically, and I’m excited by the strong momentum we’re seeing.”

AnyMind Group’s Ecosystem

As a BPaaS company, AnyMind Group has developed one of the largest creator ecosystems in APAC, featuring the AnyCreator app. This platform helps creators track performance across social media channels and collaborate with brands. The company also supports creators with content distribution, optimization, monetization, sponsorships, video production, and the development of direct-to-consumer brands.

Additional Platform Integrations

In addition to AnyCreator, the company offers integrations with social commerce platforms, including AnyX for e-commerce management, AnyTag for influencer and affiliate marketing, AnyLive for live commerce, and Ahtat for customer service.

The Future

This collaboration with YouTube is another step in AnyMind Group’s mission to empower creators and brands, cementing its position in the growing creator economy in Asia.

The Impact on Southeast asian Creators and Brands

The expansion of the YouTube Shopping affiliate program in Southeast Asia by AnyMind Group presents a pivotal prospect for both creators and brands. This initiative is designed to redefine how businesses connect with consumers in the burgeoning digital landscape of the region. The core objective is to develop powerful monetization streams for creators while simultaneously providing brands with an enriched channel for brand visibility and audience engagement.

The YouTube Shopping affiliate program empowers creators to directly monetize their content by tagging products within their videos and Shorts. This integration moves beyond standard advertising partnerships to forge a direct link between content and commerce on the platform. This innovative approach is a game-changer for Southeast Asian creators looking to amplify their earnings.

Benefits for creators

Creators stand to gain significantly from this program. The ability to earn commissions from product sales offers a flexible and potentially lucrative income stream. AnyMind Group’s support further adds to the appeal, providing:

• Training and Resources: Video tagging guides and best practices for YouTube Shopping.
• Product Recommendations: Curation of relevant products for content niches which can optimize earnings.
• Performance Analytics: Monitoring tools and key metrics to help fine-tune content strategy for higher conversion rates.

Furthermore, the program offers increased discoverability. Creators benefit from having their content linked directly to products, expanding the possibility of their content appearing in relevant search results. This heightened visibility can draw in new audiences and boost brand awareness for the creators themselves. By aligning their content with popular or relevant products, creators can enhance the authenticity of their offerings, thereby fostering more trustworthiness with their audiences.

Benefits for brands

For brands, this collaboration unveils unprecedented avenues to reach their target audiences. The YouTube Shopping affiliate program provides:

• Direct Access: Immediate connectivity with engaged viewers who are interested in the products showcased by their favorite creators.
• Enhanced Visibility: Strategic integration within relevant video content, ensuring increased brand recognition.
• Performance-Based Marketing: Obvious cost structures, with payments primarily contingent upon outcomes such as sales and effective conversions.

Brands can leverage AnyMind Group’s significant network of creators who are already highly engaged within the region. This allows for a significant advantage in the market, utilizing existing relationships and experience to gain a competitive edge. Partnering with influencers and creators builds credibility and trust by leveraging trusted voices and established brands through authentic engagement with their audiences.

Actionable Tips for Creators and Brands

• Creators:

  • Research top-selling products to fit your niche before creating videos.
  • Optimize your video descriptions with relevant keywords and tags.
  • Regularly analyze performance metrics such as click-through rates and conversion rates.

• Brands:

  • Collaborate with creators whose audiences align with your ideal customer profiles.
  • offer competitive commission rates to incentivize creators.
  • Provide high-quality product information and support to ensure success.

FAQs

How does the YouTube Shopping affiliate program work?

Creators can link products in their videos and Shorts,earning commissions from each sale made via the platform. AnyMind Group provides tagging guides and performance tracking to support creators.

What types of products perform well with the YouTube Shopping affiliate program?

Products related to lifestyle, tech, beauty, and fashion consistently demonstrate success in this format. The key is aligning products with the creator’s content and audience interests.

What tools does AnyMind Group offer to support creators and brands?

AnyMind Group offers the AnyCreator app, integrations with e-commerce platforms, influencer marketing solutions with AnyTag, and live commerce tools like AnyLive.