NEW YORK, June 21, 2025
YouTube to pump out AI-made shorts.
AI-generated Shorts are coming to YouTube, potentially changing content creation.
- YouTube is introducing a tool to generate Shorts from scratch using Google’s Veo 3.
- YouTube CEO Neal Mohan is excited about AI’s potential to revolutionize content creation.
- Concerns are rising about the impact of AI on content quality and the livelihoods of human creators.
YouTube is set to launch a new tool that generates Shorts from scratch using Google’s Veo 3, meaning AI-generated content will soon flood the platform.
The promise of AI on YouTube
YouTube CEO Neal Mohan unveiled the new tool at the Cannes Lions International Festival of Creativity on Wednesday, showcasing his enthusiasm for AI’s potential. Mohan believes AI will push the limits of human creativity and transform YouTube into a stage where anyone can turn their dreams into a career.
“Communities will continue to surprise us with the power of their collective fandom. And cutting-edge AI technology will push the limits of human creativity. My biggest bet is that YouTube will continue to be the stage where it all happens. Where anyone with a story to share can turn their dream into a career… and anyone with a voice can bring people together and change the world,” Mohan said during his keynote, according to the Hollywood Reporter.
Quick fact: Entertainment has changed more in the last two decades than any other time in history, according to Mohan.
A deluge of content or a slippery slope?
While the potential for AI to revolutionize content creation is exciting, some worry about the potential for a flood of low-quality content and the blurring of lines between reality and fiction.
Mohan stated the “possibilities with AI are limitless” during his keynote address, which raises the question: How far will this go?
people are using veo3 to bring history to life in the form of vlogs 🤣
via HistoryVisualizedbyAI on YouTube pic.twitter.com/C5OJCbyTBJ
— Tanay Jaipuria (@tayj) June 15, 2025
Hollywood takes notice
YouTube has already partnered with the Creative Artists Agency (CAA) to give artists and athletes control over their likenesses. However, this deal only covers some artists, and many others are concerned about the potential for AI to damage their careers and steal their intellectual property.
Hundreds of actors have voiced concerns over AI and called for regulation on its use. However, these calls have largely gone unanswered.
Did you know? Concerns are rising in Hollywood over the potential for AI to undermine the work of human actors and creators.
The future of YouTube: Real or fake?
The launch of AI-generated Shorts raises questions about the future of content on YouTube. Will it lead to a new era of creativity and innovation, or will it simply flood the platform with AI-generated content?
It remains to be seen whether YouTube’s generative Shorts will be a positive or negative development, but it undoubtedly represents a significant shift in the landscape of online video.
