Ron Amadeo
OnePlus is in turmoil.
The Chinese company lost its co-founder, Carl Pei, in 2020, and it has seen a turbulent merger with Oppo over the past year. No one outside the company knows what the future of OnePlus will look like, but its latest smartphone, the OnePlus 10 Pro, appears to be hinting at what the new era of OnePlus will look like.
OnePlus is part of a large group of smartphone companies under the BBK umbrella. Similar to how General Motors operates a group of automakers, all BBK brands select from the same box of parts and make similar products, but they target different markets. OnePlus’ sister companies BBK Oppo, Vivo and Realme focus on China, while iQOO focuses on India. OnePlus was the western wing of BBK. One plus one launch countries were the United States and Europe, which made a lot of sense. The three largest smartphone markets in order are China, India, and the United States.
Now that Oppo is integrated, it is difficult to say that OnePlus is still focused on the West. The OnePlus 10 Pro debuted three months ago in China and is now only arriving on American beaches. Even after this time, the device will not launch in the US with all the features intact.
The main way OnePlus distinguishes itself from its competitors is with “Warp Charge,” the company’s proprietary fast charging technology. OnePlus 10 Pro improves on this technology by bringing in 80W Warp Charging. But OnePlus hasn’t made a new 80W charger for the US market, so US customers have to accept last year’s charger, which is only 65W. Nothing prevents OnePlus from making an 80W charger that works with the US 120V power system; The company simply did not.
Ron Amadeo
| Specifications at a glance: OnePlus 10 Pro | |
|---|---|
| purifier | 6.7 inches, 3216 x 1440 OLED, 120 Hz |
| I KNOW | Android 12 with Oxygen OS skin |
| CPU | Qualcomm Snapdragon 8 Gen 1 |
| RAM “ | 8 GB |
| storage | 128 GB |
| Networks | Wi-Fi 6, Bluetooth 5.2, GBS, INC, |
| ports | USB Type C |
| back camera | 48 mega pixel 8 MP 3.3x . telephoto lens 50 MP wide angle |
| front camera | 32 MP |
| Cuts | 163 x 73.9 x 8.6 mm |
| Collective | 201 grams |
| the battery | 5000 mAh |
| going price | $899 |
| Other advantages | 65W fast charging, wireless charging, in-display optical fingerprint sensor |
BBK already has three other China-focused brands, so OnePlus’ focus on China could signal a slight pullback from the US market. Oppo’s merger also appears to be a refutation of OnePlus’ original strategy. OnePlus was old enough to be an independent company under BBK, and now that is no longer the case.
The merger of OnePlus and Oppo also creates a difficult and uncertain future for OnePlus. OnePlus and Oppo both have their own Android themes. OnePlus has traditionally stuck to the Android design and added additional features (although the company has moved away from this strategy over time). Oppo’s Color OS, like many Chinese Android variants, is all about the envy of Apple and looks like an iOS fake.
In July 2021, OnePlus and Oppo announced that they Merge The two polar opposites of Android, saying the move would help companies produce faster updates. In December 2021 we got our first glimpse of this unifying trend with the Android 12 update for the OnePlus 9, and it was kind of a disaster. Last month, Oppo and OnePlus announced that the software merger has been cancelled.
So no, OnePlus didn’t make the software for the 10 Pro in a month; It was created mainly under the old plan. Nobody knows what the Android 13 update plan for this phone will look like, but you’ll get three years of major software updates. Blowing up your software section and then trying to rebuild it a month before the device starts is a mess, and I can’t say I expect major updates to go smoothly while OnePlus figure out what it wants its software to be.
It is in this context that we give you our opinion of the OnePlus 10 Pro. The annual smartphone update cycle does not stop for anyone, even if your business is in the middle of a reboot period.
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