Air India Turnaround: What’s Next?

by Mark Thompson

ctions,increasing flight durations and operational costs. Reports of flight diversions due to safety concerns, crew issues, and even a bomb scare have further compounded the airline’s woes. As a result, Air India has been forced to reduce its operating fleet by 15% for wide-body planes and 5% for narrow-body planes.

Did you know?-Boeing 787s,often called dreamliners,are known for their fuel efficiency and passenger comfort,featuring larger windows and advanced air filtration systems. Though, they have also faced scrutiny regarding battery issues and engine reliability in the past.

Eroding Customer confidence and Bookings Plunge

The relentless stream of negative news is taking a toll on customer confidence. “Air India has not been successful in convincing passengers that it is indeed on top of its operations,” one travel industry analyst noted. Bookings have reportedly fallen by roughly 20% as passengers express growing concerns.

The civil aviation authority’s intensified scrutiny, while necessary, has inadvertently portrayed air India as solely responsible for the failures, despite evidence suggesting prior regulatory laxity. “The action over crew rostering and flying hours stemmed from alleged lapses that occurred before the crash,” suggesting a potential oversight by the regulator in the past.

Reader question:-With increased safety concerns, what measures would make you feel more confident when booking a flight with an airline that has recently experienced safety issues? Share your thoughts.

Questions of Leadership and Operational Standards

Concerns extend beyond operational issues to questions of leadership and overall standards. Even the airline’s condolence message from chief executive Campbell wilson drew criticism for closely resembling a statement issued by his counterpart at American Airlines following a similar crash in January, sparking accusations of plagiarism. Air India chair N Chandrasekaran has stated the company will investigate these claims.

while seemingly minor, this incident highlights a broader pattern of perceived shortcomings within the airline.Social media and news reports have consistently documented issues with failing entertainment systems, broken air conditioning, and leakages, raising doubts about the overall airworthiness of Air India’s aircraft. Passengers now require greater assurance regarding the airline’s safety standards.

A Critical Inflection Point

The Ahmedabad crash represents a pivotal moment for India’s flag carrier.If Air India fails to address these issues decisively, it risks further erosion of trust and potential long-term damage to its brand. The airline must prioritize improved dialogue with both regulators and customers to restore confidence.

India’s Expanding space Sector

Turning to other developments in the Indian economy, Hindustan Aeronautics Limited (HAL) has won a bid to manufacture and sell small satellite launch rockets, marking a meaningful step in opening up India’s space industry. The deal, valued at Rs5.11bn ($60mn), will see the Indian Space Research Organisation (ISRO) transfer cost-effective technology to HAL for launching satellites weighing up to 500kg into low Earth orbit. ISRO will also provide support during the initial production of at least two rockets over the next two years.

The indian government aims to increase annual revenues in the space sector from $8.4bn in 2022 to $44bn by 2033, with a quarter of that revenue expected to come from exports. this expansion is driven by a desire to become a “global leader” and address the growing strategic challenges posed by China’s advancements in space technology.

The government’s intention to transition non-defense related areas of the space sector to private companies is seen as a positive move, fostering efficiency and attracting private capital. several companies, particularly in southern India, are already involved in related projects.HAL’s performance will be closely watched,especially given its existing backlog and recent criticism regarding its manufacturing capacity.

Market Volatility and Economic Outlook

Global markets experienced volatility amid the Middle East crisis. Indian stock markets initially declined but later recovered somewhat. Brent crude opened at a five-month high before settling at $77.87, while gold prices saw a marginal decrease as the dollar strengthened.

A Leader’s Perspective

“I’ve always treated my career in technology as a marathon, not a sprint.Or, to borrow a cricket analogy, more like a Test match than a T20 – strategic, steady and built for the long haul. In a fast-moving industry, it’s easy to chase quick wins, but true impact comes from pacing yourself, staying resilient and taking care of your mental and physical wellbeing along the way,” shared John Lombard, chief executive, Asia-Pacific, NTT DATA.

Quick Question

Do you think Iran has the ability to strike back at the US in a significant way?

Buzzer Round Answer

On Friday, we asked: Which iconic movie, released 50 years ago, was a real threat to the beach hotel business and the scuba-diving industry the summer it launched? The answer was Jaws. Ram Teja, Aniruddha dutta, Yaman Singhania, and Rudrajit Dawn were among the first to correctly answer.

Thank you for reading. India Business Briefing is edited by tee Zhuo. Please send feedback, suggestions (and gossip) to [email protected].

You may also like

Leave a Comment