The community will have access to backstage content from all the artists participating in the first rehearsals, available exclusively on TikTok
TikTok will be the Official entertainment partner of the 66th edition of the Eurovision song contest, to be held in Turin from 10 to 14 May inspired by the theme “The sound of beauty”. This was announced in a note by the body that has organized the event since 1956, the European broadcasting union.
Both the semifinals and the final night of the music competition will be broadcast live through the Eurovison account, in a format created specifically for TikTok. As an entertainment partner, TikTok will for the first time offer its community of over one billion people dedicated programming, music playlists and backstage content. Fans will be able to closely follow their artists from rehearsals to the Grand Final, scheduled for a month (May 14).
The community will have access to backstage content from all the artists participating in the first rehearsals, available exclusively on TikTok. Furthermore, in view of the live evenings on 10, 12 and 14 MayTikTok teams across Europe will work with their respective national representatives and a hub for all Eurovision-dedicated content will be created on the app.
Playlists with competitors’ songs will be featured on the Sounds page, allowing users to create and share their own videos. In the coming weeks, moreover, the national programs will also be unveiled. On the social platform to date there are already more than 3.8 billion video views with the hashtag #Eurovision, while last year the hashtag # Eurovision2021 surpassed 1.4 billion views. The TikTok community used the platform to share performances, enjoy music and support competitors from their country, bringing creativity into each of the millions of videos they made.
In turn, the Eurovision artists used TikTok to reach the fans, bringing them to the heart of the competition and showing them the background and preparation. “We are thrilled to bring Eurovision magic and music to our community. TikTok is the home of entertainment and creativity, I am confident that our creators and users across Europe and beyond will welcome and celebrate in the best of ways. ways the union of music and culture – commented Rich Waterworth, general manager EU, TikTok – We will offer exclusive content for fans, taking them behind the scenes and placing them at the center of the show itself “.
Martin Österdahl, Executive supervisor of the Eurovision song contest for Ebu added: “Last year, the TikTok community really embraced the spirit of the Eurovision song contest and, this year, we are looking forward to offering free access. preceding the biggest live music event in the world, as well as inspiring a whole new generation of fans. ”