Microsoft’s XBOX has been aggressive in recent years. The subscription model of XBOX GAME PASS, coupled with the acquisition of many well-known third-party game manufacturers, makes the XBOX lineup extremely powerful. And Microsoft doesn’t seem to have stopped. According to Business Inside foreign media sources, Microsoft has a new advertising plan and will add advertisements to the F2P (free to play) game mode in the future.
This new plan will add more brands to advertise in the game and open up more ad space to attract developers. According to Business Insider, Microsoft may launch this feature as early as the third quarter of this year, but Microsoft is still thinking about the implementation of the project, including how to provide suitable advertising content placement, which may be compared to mobile apps by inserting advertising, or it can appear as a billboard in an open-ended racing or adventure game.
However, Microsoft did not respond to this report, but emphasized that it will devise a better game content application development model for developers and creators, and will continue to provide players with a better gaming experience.
Interestingly, Microsoft is clearly very concerned about upsetting gamers who don’t see ads in console games, so they’re going to be careful. According to sources, Microsoft will create a “private marketplace” where only select brands can insert ads into games in a way that doesn’t disrupt the gaming experience.
In this way, perhaps Microsoft will be able to replicate the operating experience of free mobile games with advertisements, attract players to play through free play, and use advertisements to balance the cost of spending, thereby generating revenue, forming a three-way balance between Microsoft, developers, and players. Favorable situation, but also can attract more developers, creators to join the Xbox platform to provide game content.
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