DALLAS, June 28, 2025
New Patrón Margaritas Hit the Spot
Chili’s unveils three new frozen margaritas, perfect for beating the summer heat.
- Chili’s launches three new Patrón-based margaritas.
- The chain sells over 25 million margaritas annually.
- New flavors include Patrón Frozen Marg, Flamingo Freeze, and Arctic Drift.
Looking for the perfect summer cocktail? Chili’s has you covered with their new Patrón-based margaritas, featuring exciting flavors like the Flamingo Freeze.
Chili’s, a chain that prides itself on its margarita prowess, selling more than 25 million of the drinks last year, has launched three new Patrón-infused frozen margaritas just in time for summer.
“As a leader in the margarita space, we saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve,” said Chief Marketing Officer George Felix.”At Chili’s, margaritas are a core part of who we are – and now we’re proud to serve what we beleive to be the best frozen margs in the industry. I can’t think of a better combination on a hot summer day than our all-new Patrón Frozen Marg and a Triple Dipper.”
Patrón Frozen Marg
The Patrón Frozen Marg starts at $10, made with Patrón Silver, triple sec, lime juice, and agave. For those seeking a twist, additions like blackberry, mango, or a spicy flavor can be added.
Flamingo Freeze
The Flamingo Freeze, priced at $11, blends Patrón Silver, triple sec, strawberry puree, and lemonade for a sweet and tangy experience.
Arctic Drift
For a more adventurous taste, the Arctic Drift, also $11, combines Patrón Silver, triple sec, blue curaçao, and pineapple juice, offering a tropical escape.
These new margaritas are available at participating Chili’s locations nationwide for a limited time, so grab one while you can!
Beyond the bar: Chili’s Margarita Legacy
While the new Patrón-based margaritas are certainly grabbing headlines, Chili’s long-standing success in the margarita market warrants a closer look. The chain’s claim of selling more margaritas then any other restaurant in the U.S. isn’t just marketing; it’s a testament to decades of strategic menu development and a deep understanding of what consumers crave. This success wasn’t built overnight, nor is it solely attributable to the use of premium tequila like Patrón. It’s a combination of factors that have allowed Chili’s to dominate the margarita landscape.
Key to Chili’s enduring popularity is consistency. The brand has cultivated a reputation for reliably tasty margaritas available at a reasonable price point. This consistency, coupled with a wide variety of flavors and seasonal offerings, keeps customers returning. Furthermore, Margarita specials, often running throughout the year including during the recent summer launch with Patrón, provide both value and a sense of occasion, driving traffic and sales. These promotions, effectively marketed through social media and in-store signage, convert occasional visitors into loyal patrons.
Another important aspect of Chili’s margarita success is the way it complements the food menu.The often-spicy nature of the Tex-Mex inspired dishes is perfectly balanced by the refreshing tang of a margarita.This synergistic relationship encourages guests to order both-a strategic pairing that maximizes revenue. The introduction of premium tequilas like Patrón further elevates the experience. By appealing to both the value-conscious consumer and those seeking a higher-quality cocktail,Chili’s broadens its customer base.
looking ahead, Chili’s faces the challenge of maintaining its dominance in the competitive bar and restaurant scene. This means continued innovation in the margarita space, listening to customer feedback, and staying ahead of the latest flavor trends. The success of the new Patrón margaritas will be a key indicator of Chili’s continued ability to evolve and thrive in the ever-changing world of dining and drinks.
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