Entenmann’s New Summer Treat: What You Need to Know

Entenmann’s Launches Highly Anticipated Orange Cream Pop’ems Amidst Flavor Resurgence

A wave of orange cream nostalgia is sweeping the nation, and Entenmann’s is the latest brand to capitalize on the trend with the release of its new Orange Cream Pop’ems donut holes. The launch comes after weeks of anticipation fueled by a social media leak, signaling strong consumer demand for the beloved flavor combination.

The Rise of Orange Cream

Consumers have increasingly gravitated toward orange cream flavors in recent months. This resurgence is evident across a variety of products, from orange creamsicle-flavored soda to creamer designed for Orange Crush, and even the return of a popular cereal. The flavor evokes fond memories of summer afternoons and the simple pleasure of a melting creamsicle.

A Donut Hole Dream Realized

Despite the proliferation of orange cream products, a donut version remained elusive—until now. Entenmann’s has stepped in to fill the gap with its Orange Cream Pop’ems. The new snack features the brand’s signature melt-in-your-mouth cake, infused with orange flavor and finished with a delicate vanilla glaze.

According to a company release, the resulting donut hole is described as soft, fluffy, tangy, and delightfully sweet, perfectly capturing the essence of creamsicles. The anticipation surrounding the launch has been palpable, with consumers eagerly awaiting their chance to try the new treat.

Social Buzz and Limited Availability

The initial buzz surrounding Orange Cream Pop’ems began in April when images of the product surfaced on social media. For weeks, shoppers actively searched grocery stores, often leaving empty-handed. “Orange cream glaze sounds like I would be popping them alllllll in my mouth,” one consumer commented on an Instagram post about the treat. Another added, “The orange glaze makes them almost sound healthy—must buy!”

Currently, some lucky shoppers have already found the new Pop’ems at stores like Kroger and Publix. However, Entenmann’s has confirmed that a wider rollout to major retailers is expected throughout this month. Importantly, the Orange Cream Pop’ems will be available for a limited time only.

Given the widespread excitement and the limited-edition nature of the product, industry analysts predict these donut holes won’t remain on store shelves for long. If you’re planning to enjoy a box with your next picnic, beach day, or summer brunch, it’s advisable to purchase an extra—or two—to avoid disappointment.