“Opticana” is launching a new campaign for the eyewear of the home brand CATTELYA, with the chain’s two presenters leading the campaign for the first time: Omer Adam and Keren Peles. The campaign, which has a total cost of NIS 4 and a half million, will go up on television and digital, through the advertising agency Reuveni Frieden, and will be accompanied by a joint song by the two whose main message is “You have reached an age where you can stop.”
The song composed by Keren Peles and also a partner in the lyrics, “You have reached an age where you can stop”, is accompanied by a clip that is built similar to an Instagram feed. In the song Omar sings about situations that after a certain age are no longer appropriate and relevant and even ridiculous.
At the climax of the advertisement, a situation of buying eyeglasses is displayed in a fashionable stall and not in a professional store with an optometrist’s examination, and Keren and Omar sing about it together in agreement: “You have reached an age where you can stop.” The main message that emerges from the advertisement is that vision is a serious matter and one should respect the eyes and match glasses in a professional place with an expert examination.