Danone Joins Growing Roster of Sponsors for Africa Cup of Nations Tournaments
The international food and beverage company, Danone, has become the latest major sponsor of the Africa Cup of Nations (AFCON), encompassing both the men’s and women’s editions of the prestigious national teams tournament. This influx of sponsorship signals growing commercial interest in African football.
Danone will operate as a second-tier official partner for the men’s AFCON and a third-tier official sponsor for the Women’s African Cup of Nations (WAFCON). Beyond direct tournament support, the French brand will collaborate with the Confederation of African Football (CAF) on the CAF African Schools Football Championship, furthering its commitment to grassroots development.
The sponsorship landscape for AFCON is rapidly expanding. Last month, CAF renewed its partnership with Tecno Mobile, a Chinese technology firm, to sponsor the 2025 and 2027 AFCON tournaments. A recent agreement with the European Commission (EC), the executive branch of the European Union, will also see support for multiple AFCON tournaments, including the current women’s edition.
Other recent additions to the AFCON sponsorship family include Africa Global Logistics as an official supplier and Royal Air Maroc. TotalEnergies, the oil and gas giant, extended its title sponsorship deal with CAF at the end of January, securing its position for the next four years. Rounding out the current list of commercial partners are 1xBet, Puma, Orange, Rexona, and Lonaci.
The WAFCON benefits from largely the same sponsorship portfolio as the men’s tournament, with the notable addition of Visa, the international credit card provider. The delayed 2024 women’s tournament commenced on July 5 and is scheduled to conclude on July 26.
Looking ahead, the 35th edition of AFCON will be hosted in Morocco, running from December 21, 2025, to January 18, 2026. This growing list of sponsors underscores the increasing global appeal and commercial viability of African football, promising a bright future for the sport on the continent.
