Omar Adam and Keren Peles sing together in a new advertisement for the Opticana chain’s eyeglass campaign with the fashionable eyewear brand Catalia.
For the first time, Opticana’s two presenters are joining forces in favor of a new campaign for the CATTELYA eyeglass brand. The campaign, estimated at a total cost of about NIS 4.5 million, as part of which the two will perform a joint song composed by Keren Peles
Opticana, the leading optics chain in Israel, is launching a new campaign for the eyewear glasses of the home brand CATTELYA, with the chain’s two presenters leading the campaign for the first time: Omer Adam and Keren Peles. The campaign, which will be televised and digital, through the advertising agency Reuveni Frieden, will be accompanied by a joint song by the two whose main message is “You have reached an age where you can stop.”
The song composed by Keren Peles and also a partner in the lyrics, “You have reached an age where you can stop”, is accompanied by a clip that is built similar to an Instagram feed. In the song Omar sings about situations that after a certain age are no longer appropriate and relevant and even ridiculous. At the climax of the advertisement, a situation of buying eyeglasses is displayed in a fashionable stall and not in a professional store with an optometrist’s examination, and Keren and Omar sing about it together in agreement: “You have reached an age where you can stop.” The main message that emerges from the advertisement is that vision is a serious matter and one should respect the eyes and match glasses in a professional place with an expert examination.
The Cattleya brand “Cattleya” (from the Opticana chain was launched in the summer of 2021, together with the presenter Omar Adam.
Yaron Amir, VP of Marketing for the Opticana chain, states: ‘We at Opticana are proud to launch the chain’s new campaign, which deals with the core of our brand:’ RESPECT YOUR EYES ‘, a campaign that puts the professional importance of buying eyeglasses at the forefront We chose to convey the message with two of the greatest and most successful artists in Israel, Keren Peles and Omar Adam and the young and coveted Catalia brand. We do it in a professional place with a team of optometrists. “