Celebrities Stir Up the Tequila Industry with Artisanal Brands
Tequila, one of Mexico’s most iconic spirits, is experiencing a surge in global popularity, fueled in part by investments and ventures from international celebrities. Beyond simply capitalizing on a trend, these projects often represent a personal connection to Mexican culture and a commitment to quality craftsmanship.
From singers to actors, an increasing number of public figures are launching their own tequila brands, produced in Mexico and sold worldwide. This trend isn’t just about profit; it’s about passion for the spirit and a desire to offer a product they genuinely enjoy. As one industry insider noted, “Each story is different, but there is always a common element: the tequila that ends up falling in love with foreign celebrities.”
A Toast to Tequila Day
July 24th marks Tequila Day, a celebration of Mexico’s beloved drink. To commemorate the occasion, here’s a look at some of the celebrities who have entered the tequila market:
Dwayne “The Rock” Johnson and Teremana Tequila
Actor Dwayne Johnson, known for his action roles in Hollywood, launched his brand, Teremana, in 2020. The tequila, crafted in a small town in Jalisco, quickly gained global recognition. While distinctly Mexican in origin, the name “Teremana” draws inspiration from Polynesian concepts, reflecting Johnson’s Samoan heritage and his connection to his ancestors.
Adam Levine’s Unique Aging Process with Calirosa
Maroon 5 frontman Adam Levine, along with his wife, model Behati Prinsloo, ventured into the tequila world with Calirosa. This brand distinguishes itself through a unique aging process, utilizing red wine barrels to impart a characteristic rosado hue and complex notes to the traditional spirit.
Mark Wahlberg Joins Forces for Blue Arrow Tequila
In 2022, Mark Wahlberg partnered with Blue Arrow Tequila, a brand founded by Mexican golfer Abraham Ancer and businessman Aron Márquez. The project, initially conceived in 2019, gained significant momentum with Wahlberg’s involvement, expanding its reach to the United States market and beyond. The tequila is produced in Jalisco.
Nick Jonas and the Luxury of Villa One
Jonas Brothers member Nick Jonas collaborated with designer John Varvatos to create Villa One tequila. This brand focuses on delivering a luxury experience, offering artisanal tequila in limited-edition bottles, some even signed by Jonas himself.
Kendall Jenner’s 818 Tequila: A Rising Star
Model Kendall Jenner, already a household name through the Kardashian family, launched 818 tequila in 2021 after several years of development. Produced in Jalisco, 818 has quickly become popular among younger consumers in the United States, with Jenner frequently serving as the face of the brand.
The growing interest from celebrities underscores tequila’s enduring appeal and its increasing recognition as a premium spirit. As the industry continues to evolve, these ventures promise to bring both innovation and a wider audience to Mexico’s cultural treasure.
