Meta is doubling down on artificial intelligence. CEO Mark Zuckerberg announced this week the company plans to invest a staggering $72 billion in AI this year, with even more slated for next. This significant financial commitment has already boosted Meta’s stock, which has surged nearly 12% to $779.70.
Meta makes major AI push
Zuckerberg credits AI as the engine driving Meta’s success. AI is now deeply integrated into the company’s advertising systems, enabling more precise campaigns and a better return on investment for marketers.
“Over the last few months we have begun to see glimpses of our AI systems improving themselves,” Zuckerberg wrote in a memo earlier this week. “The improvement is slow for now, but undeniable. Developing superintelligence is now in sight.”
He further elaborated that AI advancements signal “a new era for humanity.” This era, in his view, will allow people to focus more on creativity, culture, relationships, and life enjoyment.
But what exactly is “superintelligence,” and how does it differ from today’s AI? Zuckerberg offered few details, describing the new technology as a “tool for personal empowerment” that also introduces new safety concerns.
AI safety concerns
These safety concerns might relate to current products like the Ray-Ban Meta AI smart glasses. These glasses feature a built-in camera and are fully integrated with Meta AI. A third-generation model is expected this fall. Other AI-powered home devices, such as personal assistant robots or smart TVs that monitor pets, also raise questions.
While Zuckerberg believes superintelligence will simplify our lives, freeing us for enjoyable pursuits, others may find it intrusive. Consider the prospect of wearing AI glasses: Meta’s CEO suggests those who opt out could face “a cognitive disadvantage.”
We will undoubtedly hear much more about superintelligence moving forward. Whether it ushers in a scientific utopia remains to be seen, but achieving it will undoubtedly cost billions of dollars in investment. One thing is clear: Meta is determined to lead the charge.
