The 2025 Miss Korea Contest is set to redefine tradition by transforming into a reality survival program broadcast globally across platforms like YouTube and TikTok.
‘2025 Miss Korea Contest’ final 24 people
This 69th iteration of the competition, organized by Global E & B with CEO Dong-Hyung Kwon and sponsored by Hankook Ilbo, aims to offer content that transcends the conventional pageant format.Park Sang-min,general manager of the director,stated the event was conceived as an “unprecedented format that illuminates modern women’s awards with intelligence,humanity,physical strength,creativity,and talent.”
Did you know?-The Miss Korea pageant began in 1957, initially as a promotional event for the Seoul Metropolitan Government and tourism.
The preliminary episodes, titled “The Original,” are already accessible on YouTube ahead of the competition’s main events. The grand finale is scheduled for Tuesday, August 5, at 5:30 p.m.at the COEX auditorium. Attendees can anticipate a runway show featuring designs by fashion designer Kwak Hyun-joo.
Global E & B has supported the 24 regional representatives with viral marketing education. This initiative, alongside camp training and survival missions, empowers contestants to connect with the public via social media. These efforts have garnered over 3 million views.
Pro tip:-Contestants are receiving training in social media marketing to maximize their reach and engagement with potential voters.
Organizers envision the contest as more than just a beauty selection. their goal is to cultivate new images of women that resonate with contemporary society, fostering a connection with the public.
New this season is the ‘knowing, virtue, and body’ mission. Participants will showcase their intellectual capabilities,empathy,physical stamina,and artistic flair thru various challenges. The program intends to highlight the contestants’ hidden charms and personal growth,thereby maintaining the prestige of the long-standing beauty pageant.
Following the conclusion of the tournament,the program’s recording will be made available on the official Miss Korea YouTube channel every Monday at 6 p.m.
Reader question:-Do you think reality TV formats are a good fit for traditional pageants like Miss Korea? Share your thoughts!
Explanation of Changes & How Questions are Answered:
From Thin Update to Substantive News Report: The original text was descriptive. The edits maintain the descriptive elements but present them in a more news-oriented flow.
Why: The 2025 Miss Korea Contest is being revamped to move beyond the traditional beauty pageant format and appeal to a modern audience through a reality survival program format. Organizers aim to showcase contestants’ intelligence, humanity, physical strength, creativity, and talent.
Who: Global E & B,led by CEO Dong-Hyung Kwon,is organizing the contest,with sponsorship from Hankook Ilbo. 24 regional representatives are competing. Park Sang-min is the general manager of the director.
What: The 69th Miss Korea Contest is being held as a reality survival program,
