In sandbox or sports games, players will see advertisements appearing in the scene from time to time. If the report from the website Business Insider is true, Xbox players will have the opportunity to see more advertisements appear in the game starting in the third quarter of this year, because it is said that Microsoft is preparing an advertising project to allow companies to sell ads in free games. .
The report quoted sources as saying that Microsoft intends to launch an advertising platform that allows companies to simply buy ad placements in the game. It is not yet known whether these ads will include product placement, extending to the character’s dress up or playing promotional clips directly in the game. It is said that Microsoft will impose some restrictions, such as branding and advertising can not interfere with the game.
Sources say Microsoft is seeking cooperation from ad tech companies to build catalogs and arrange ad placements for them. The project may launch in the third quarter of this year and be seen on some free-to-play games. Microsoft has not confirmed or denied the report, only that they continue to improve the experience for developers and players, and no further announcements have been made at this time. Microsoft’s move allows developers to make money through advertising without having to constantly roll out props that players pay to support development, but some players may worry that placing ads will destroy the fictional game world.
Data and image source: engadget
unwire.hk Mewe page: https://mewe.com/p/unwirehk