iPhone 17, AirPods Pro 3 & Apple Watch 11: What to Expect

Apple Redefines Mobile Tech with iPhone 17 Lineup, AirPods Pro 3, and Next-Gen Apple Watches

Apple’s annual fall showcase delivered a wave of innovation, unveiling a new generation of iPhones, Apple Watches, and AirPods that promise to reshape the mobile technology landscape. The announcements, made last week at Apple Park, were met with considerable buzz, fueled in part by celebrity appearances from figures like Ateez’s Yunho and Travis Scott. But ultimately, it was the strength of the new devices themselves that captivated the tech world.

A New iPhone Category Emerges: Introducing the iPhone Air

For the first time in recent memory, Apple has crowned a new iPhone – the iPhone Air. Mirroring the design philosophy of the popular Macbook Air, the iPhone Air carves out its own niche within Apple’s smartphone offerings, alongside the newly announced iPhone 17 and iPhone 17 Pro. “This is a significant shift for Apple, demonstrating a willingness to experiment with form factors and cater to a wider range of user needs,” one analyst noted.

Power and Performance: The iPhone 17 Pro Takes Center Stage

The iPhone 17 Pro stands as Apple’s most powerful iPhone to date, debuting a striking new “Cosmic Orange” finish – championed by Dua Lipa – and a redesigned camera system. A prominent plateau now houses the three 48MP Fusion cameras (main, ultra-wide, and telephoto), providing a total of eight lenses for professional-grade content creation. The Pro model also features a new aluminium unibody design with an Apple-designed vapor chamber for enhanced thermal performance, and Ceramic Shield protection on both the front and back. According to a company release, the design improvements also contribute to increased battery capacity, offering up to three more hours of use compared to the iPhone 15 Pro. Powering this performance is the new A19 Pro chip, promising sustained performance gains for demanding tasks like video editing and gaming.

Camera Innovations Across the iPhone 17 Family

Apple continues to push the boundaries of mobile photography with its latest iPhone releases. The iPhone 17, iPhone Air, iPhone Pro, and iPhone Pro Max all feature the intuitive Center Stage experience for front-facing cameras, now boasting 18MP resolution and utilizing AI to intelligently adjust the field of view based on the number of subjects in the frame. A new Dual Capture mode allows simultaneous recording from both the front and rear cameras, capturing real-time reactions and experiences.

AirPods Pro 3: Sound, Health, and Translation Reimagined

The AirPods Pro 3 are poised to revolutionize the listening experience. Beyond exceptional sound quality and improved noise cancellation, these earbuds introduce the ability to measure heart rate during workouts via a simple tap within the Fitness app. Perhaps even more groundbreaking is the new Live Translation feature, which can accurately interpret foreign speech in real-time. Currently available for European languages, expansion to Asian regions is eagerly anticipated.

Apple Watch Series 11 and Beyond: A Focus on Health and Battery Life

Apple’s latest lineup of Apple Watches continues to prioritize health and wellness. The Series 11 boasts an impressive 24-hour battery life, enabling continuous sleep tracking without interruption. A new Sleep Score feature, available in watchOS26, provides a detailed breakdown of sleep quality. For budget-conscious consumers, the Watch SE 3 offers enhanced value with the S10 chip, wrist temperature data, ovulation estimates, and 5G cellular capabilities. The Apple Watch Ultra 3 rounds out the lineup, catering to users with more demanding needs.

iPhone Air: A Featherweight Champion

The iPhone Air is a surprising yet welcome addition to Apple’s portfolio. At just 5.6mm thin and encased in a durable titanium frame with Ceramic Shield, it’s remarkably lightweight and strong. Despite its slim profile, the iPhone Air packs a powerful punch with a single 48MP Fusion Main camera, delivering image quality comparable to four lenses, and the 18MP Center Stage front camera. The device is powered by the A19 Pro, N1, and C1X chips, making it Apple’s most power-efficient phone to date. “This Pilot model represents a bold step forward, and we anticipate even greater innovations from Apple in the future,” a senior official stated.

Apple’s new releases are now available in stores and online.