With 12.7 million mobile phones sold and an annual increase of 67% Xiaomi, according to the latest research report published by Strategy Analytics, conquers the top of the European market reaching a market share of 25% for smartphone deliveries in Europe. Moreover, a market that recorded strong growth on an annual basis of 14% with 50 million units sold. Behind the Chinese group, with 12 million units, the Koreans of Samsung (with a decrease of 7%) while Apple is third with 9.6 million (+ 15.7%)
“We are extremely proud to have reached this ambitious milestone for the first time. With nearly 13 million units shipped across the continent, we have achieved our goal of overtaking Samsung by becoming the largest vendor,” said Ou Wen, General Manager, Western Europe from Xiaomi. “The reasons for our great success are due to a winning approach in terms of marketing and sales strategy, which has created loyalty to the brand and made Xiaomi part of the daily life of its fans and users. We have found great success in many countries. Europeans and we want to continue in this direction, working with constancy and passion to bring our innovative products to more people around the world ”.