Rolling Square Launches ‘inCharge Life’ Modular cable System with Lifetime guarantee
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A Swiss tech accessory brand, Rolling Square, is poised to disrupt the cable market with its new ‘inCharge Life’ system, offering unprecedented durability and a unique lifetime replacement program. The system, launching on Kickstarter November 4, 2025, promises to address the perennial frustration of cable failure with a bold commitment to longevity and sustainability.
A Decade of Innovation
Founded by the Ferraris brothers, Rolling Square first gained traction a decade ago with the original inCharge keyring cable.What began as a solution to emergency power needs quickly evolved into a fully-fledged modular charging ecosystem,fueled by a successful $4.3 million crowdfunding campaign. The company’s core mission, according to a company release, has always been simple: “never run out of power again.”
The ‘Lifetime Right to Charging Power’
The inCharge Life system represents the latest evolution in this mission. Rolling Square is redefining the concept of a warranty with its “Lifetime Right to Charging Power,” a program designed for ultimate convenience and minimal waste. Users experiencing cable failure simply need to record a short video of themselves cutting the cable and email it, along with their order number and address, to Rolling Square’s support team. A replacement cable will then be shipped directly to them, eliminating the need for returns or paperwork.
“This isn’t a perk, it’s just our commitment to reliability, longevity and circular design,” the company stated.
Engineered for Durability and Performance
The inCharge Life cables are engineered with a focus on both durability and performance. they feature diecast zinc-aluminum alloy housings for structural integrity and a custom strain-relief system for long-term flexibility. Precision-molded curvature and case-friendly spacers ensure ease of use with a wide range of devices, even those with bulky protective cases.
Internally, the cables are reinforced with a graphene layer for enhanced stability and tensile strength. Oxygen-free copper wires, encased in a crack-resistant silicone jacket and protected by a braided nylon sleeve, further contribute to the system’s robustness. A status LED provides visual confirmation of power flow.
All cables, with the exception of a 2-in-1 dual-charging model limited to 100W, support 240W Power Delivery 3.1 and 10Gbps data transfer speeds. The system is compatible with laptops, tablets, and smartphones utilizing USB-C standards, and also Phone-to-Phone (OTG) charging, allowing devices to be powered from other devices – a especially useful feature for travelers and emergency situations. The modular design allows cables to be joined or extended up to 30m (100ft) with minimal performance loss.
Modular Ecosystem for Modern Needs
The inCharge life system is designed to adapt to a variety of lifestyles, catering to travelers, content creators, students, and everyday users. It seamlessly connects laptops, phones, tablets, cameras, and power banks, offering a unified charging and data transfer solution. The Rolling square inCharge Life ecosystem offers an almost-endless combination of cables.
Pricing and Availability
The inCharge Life range will be available for purchase through RollingSquare.com and the brand’s official Amazon stores following the Kickstarter campaign. Early adopters can take advantage of “Super Early Bird” offers on Kickstarter, including:
- Build Your Own Kit – $28 (43% off retail)
- Home Kit + Pouch – $90 (47% off retail)
- Travel Kit + Pouch – $90 (47% off retail)
- Full Kit + Pouch – $130 (50% off retail)
With its innovative design, robust construction, and unprecedented lifetime guarantee, the inCharge Life system signals a new era in cable technology, prioritizing both user convenience and environmental duty.
