Trump & Swiss Business: Praise vs. Punishment

by mark.thompson business editor

Economiesuisse Restructuring Sparks Concerns of Regional Bias

Economiesuisse, Switzerland’s leading business association, is facing scrutiny following a meaningful internal restructuring that has effectively sidelined French-speaking Swiss representation at the highest levels. The move, announced on november 14, 2025, has ignited concerns about a growing imbalance in power and influence within the association.

The overhaul, spearheaded by President Christoph Mäder and Director Monika Rühl, aims to bolster Economiesuisse’s effectiveness after a series of setbacks, including defeats in national votes on key economic initiatives in 2013 and 2014. The association has halved its management team from ten to five, hoping to become “more efficient, more effective and more visible.â€

However,this streamlining has come at a cost. According to reports from the Western Swiss newspaper Agefi, French-speaking Switzerland is no longer represented on the management board. Cristina Gaggini, previously the voice for the region in the executive body, has been demoted to the extended management team and now reports to the head of communications, rather than directly to Rühl. This change coincides with the departure of Philippe Hebeisen, the only French-speaking Swiss vice-president, further amplifying concerns.

“The restructuring not only led to personnel turbulence, but also to the downgrading of an entire part of the country,†Agefi reported.

Pro tip:— When evaluating organizational changes, consider whether they align with stated values of inclusivity and regional balance.

The perceived shift in focus comes as a group of Swiss economists — largely based in the French-speaking canton of Geneva — are credited with playing a role in easing tensions in a trade dispute between the United States and Switzerland. While the extent of their influence remains debated, five of the six economists involved hail from Geneva, a stark contrast to the Zurich-centric base of Economiesuisse’s 80-person staff.

The “Geneva†delegation that reportedly engaged with former President Donald Trump included prominent business leaders such as Diego Aponte (MSC), Jean-Frédéric Dufour (Rolex), Johann Rupert (Richemont), Marwan Shakarchi (MKS Gold), and Daniel Jaeggi (Mercuria). These companies represent the cutting edge of Swiss industry and contribute significantly to the nation’s economic success.

Despite boasting four companies listed on the Swiss Market Index (SMI) — Nestlé, Richemont, Givaudan, and Logitech — and being home to the rapidly growing Arc Lémanique economic region, French-speaking Switzerland appears to be losing ground within the national business landscape.

Reader question:— How can business associations ensure equitable representation of all regions, especially when streamlining operations?

Economiesuisse maintains that it remains committed to representing all regions of Switzerland. “We are fully aware of the importance of French-speaking Switzerland for the Swiss economy, for our country and for our umbrella organization,†stated head of communications Silvan lipp. He highlighted the association’s offices in Bern, Geneva, and Lugano, alongside Zurich, as evidence of its nationwide presence.

Furthermore, the association points to Quaestor Thierry Kenel, CFO of the Swatch Group and a French-speaking Swiss native, as a sign of its inclusivity. A vacant Vice President position for French-speaking Switzerland is also slated to be filled “as soon as possible.†However,there are currently no plans to reinstate French-speaking representation on the core management team.

The restructuring has prompted a critical response from business representatives in French-speaking Switzerland. According to Agefi, the region’s Chambers of Commerce, all members of economiesuisse, have sent a letter to the organization’s leadership expressing “surprise and fears†about the changes.

The situation underscores a potential rift within Switzerland’s economic power structure, raising questions about regional representation and the future direction of the nation’s leading business association.

Leave a Comment