In our country, the federal government is trying to end the dominance of US-centric companies, including Amazon, Walmart, and Flipkart, in the fast-growing e-commerce market; An open network for digital commerce, known as ONDC, has come into operation. With this, our country has set a new record in the world of digital commerce.
ONDC is a network independent of any particular site. Just as ‘UPI’ easily modified digital payment algorithms, so too will ONDC modify digital trading algorithms in the future; Simplifying; It is guaranteed to reduce fees for the millions of small businesses that use it. This initiative would democratize digital commerce; ONDC operates on both product and services.ONDC, the operating system, allows buyers and sellers to connect and exchange with each other online, regardless of which application they use.
Sites like Amazon and Flipkart have their computers’ algorithm set up to show the top sellers and highest commissioners through their platform primarily on the sales platform. Thus small traders suffer. The purpose of the ONDC is to avoid this.
Here the seller will identify the buyer, depending on what the consumer wants, how close he is to the buyer, price and delivery time. Thus no seller will be affected. It will initially be available to 150 vendors in Delhi, Bangalore, Bhopal, Shillong and Coimbatore.
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– Sethuraman Sathappan –
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