KPop Demon Hunters: Arden Cho on Representation,Success,and the Future of Storytelling
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Netflix’s animated hit,KPop Demon Hunters,has captivated audiences worldwide,reaching the top 10 in 93 countries and garnering 33 million views in its first two weeks. Beyond its thrilling storyline of a K-Pop trio battling evil forces, the film represents a meaningful moment for Asian-American representation, spearheaded by actress Arden Cho, who voices the lead character, Rumi.
Finding Resonance in Rumi’s Journey
Cho,a Korean-American actress and singer,found a deep personal connection to the film’s narrative. She recalled struggling with her own identity as a child, feeling pressure to conform to beauty standards. “I remember being a kid and wishing I could change my hair, because that’s what was stunning at the time.” This struggle for acceptance, as the daughter of Korean immigrant parents, deeply resonated with her when she first read the script for KPop Demon Hunters. The film’s narrative, centering on Rumi’s journey to embrace her dual identity as both human and demon, mirrored Cho’s own experiences navigating her identity as an Asian-American and Korean-American woman. “Being born in America, feeling American but having people treat me like I’m not, trying to figure out my identity…These were all elements of her early life that mirrored Rumi’s journey,” cho explained. She admits to periods in her life where she wished she could be someone else, a sentiment fueled by a lack of visible representation during her formative years.
A Global Phenomenon and a shift in Viewpoint
The success of KPop Demon Hunters extends beyond viewership numbers. Cho believes the film has contributed to a growing thankfulness for Korean culture, building on the existing influence of K-Pop and K-beauty. “I feel like K-Pop really, truly, has paved the way…But I feel like this movie is the one that tipped it over the edge of, everybody wants to go to Korea, now,” she stated. For Cho, starring in the first Hollywood animated film set in Korea, with Korean leads, was “a dream come true.” Though, she acknowledges that bringing the project to fruition wasn’t without its challenges. “I feel like it kind of sucks to say this, but any time there’s an Asian-led project, people feel like it’s a risk,” she noted, emphasizing the importance of building relationships with the entire production team.
Addressing Systemic Issues and Finding Hope
The film’s release coincided with a period of increased immigration raids in the United States, a reality that Cho found “heartbreaking and disappointing.” She underscored the vital contributions of immigrants to American society,noting that korean news sources estimate up to 150,000 Korean immigrants,including adopted children,could be at risk of deportation. Cho believes that much of the racism she experienced stemmed from a lack of education and understanding. “But now in this day and age, when I feel like the world and people should know better, it is beyond disappointing,” she said.Despite these challenges, she sees KPop Demon Hunters as a source of “hope and joy and love” for diverse communities, potentially uniting audiences through a shared experience.
The Rise of AI and the Value of Human artistry
The film industry is grappling with the rapid advancement of artificial intelligence,and the potential for AI to replicate creative work. Cho is aware that AI is already being used to manipulate voices, but remains optimistic. “Sure, I’m sure they’re going to have AI actors and singers…but I hope people have some respect and want and love for something real,” she expressed, advocating for the continued value of human artistry.
A Sequel on the Horizon?
The popularity of KPop Demon Hunters has extended to its soundtrack, with seven tracks charting on the Billboard Hot 100, and a surge in fan art. Demand for a sequel is high,but the decision rests with Netflix and Sony Pictures Entertainment. “I know there’s lots of murmurs, I’ve heard fantastic things,” Cho shared, adding with a laugh, “So we shall see, and I think everyone in the world would riot if there wasn’t.” Ultimately, KPop Demon Hunters represents more than just entertainment; it’s a cultural milestone that is sparking conversations, building connections, and offering a powerful message of hope and self-acceptance.
