National Cancer Center and Ralph Lauren Deliver Hope with ‘Pink Pony’ Initiative
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A collaborative effort between the National Cancer Center and Ralph Lauren Korea is bringing comfort and support to children battling cancer, with a recent sharing event highlighting the partnership’s commitment to pediatric oncology.
The National Cancer Center announced on November 21st that it hosted a ‘Pink Pony’ sharing event with Ralph Lauren Korea,a social contribution program designed to uplift and encourage young patients undergoing cancer treatment.The initiative stems from a donation agreement signed in May, where both organizations pledged to donate 25% of profits from the Ralph Lauren Pink Pony Collection and related commemorative products. To date, approximately 32 million won has been donated to the National Cancer Center.
A Day of Comfort and Connection
On November 17th, the ‘Pink Pony’ event unfolded across multiple areas of the National Cancer Center, including the outdoor space on the first floor of the new building and within the Child and Adolescent Cancer Center’s outpatient and ward areas. The event prioritized creating a positive and safe surroundings for patients and their families.
A central component of the day was a dedicated “bear photo shoot” for children receiving treatment. Participants received gifts from Ralph lauren Korea and messages of support, fostering a sense of normalcy and joy. Strict adherence to prior approval procedures and robust infection prevention measures, including thorough disinfection of all teddy bears, ensured the health and safety of everyone involved.
Beyond the photo possibility,a coffee truck was stationed in the outdoor space,offering refreshments to patients and guardians. A complementary “bear photo taking” event was organized for coffee truck patrons, broadening participation and extending the spirit of the initiative.
Expanding Patient-Centered Care
Lee geun-seok, director of the National Cancer Center Affiliated Hospital, emphasized the impact of the collaboration. “This event, which has been held as the two organizations signed an agreement to support cancer patients last May, was a place of warm comfort and healing for pediatric cancer patients and their guardians,” he stated. He further affirmed the National Cancer Center’s dedication to expanding patient-centered support programs through partnerships with private companies, ensuring that patients and their families feel supported throughout their journey.
The ‘Pink Pony Campaign,’ Ralph Lauren’s signature global social impact initiative, launched in the United states in 2000. It has since grown to encompass a wide range of programs worldwide,focusing on cancer research,early detection,improved treatment access,and extensive support for patients and their families.
This partnership represents a notable step in bolstering pediatric cancer care and providing much-needed emotional support to young patients and their loved ones. The National Cancer Center and Ralph Lauren Korea are demonstrating a powerful model for corporate social duty and its positive impact on vulnerable communities.
