The failure of the Facebook podcast platform: it closes a year after it was born

by time news

Meta will stop offering its podcast service in Facebook in the coming weeks, just a year after its launch, to focus its efforts on “more meaningful” experiences.

The company announced the new podcast feature in April 2021, when it also introduced live audio rooms as an alternative to the Clubhouse voice social network, which would begin to be tested in Groups through Facebook and Messenger, first in the United States in June, and which arrived in October in Spain. Now, Bloomberg has reported that the platform will stop allowing users to add podcasts to its service starting this week, Meta has confirmed to its partners.

With the cancellation of this service, the technology company will stop offering its Soundbites content formatshort creative audio clips that were born to express short phrases, jokes, anecdotes or poems.

Meta has indicated in a statement that is “constantly evaluating functions” he offers to focus on “more meaningful experiences,” but hasn’t detailed what he’s currently working on.

Nor has it determined when it will end these services, both podcasts and Soundbites, since it has only indicated that it will “in the next few weeks”, although Bloomberg points out that it will be June 3. In order to carry out this closure, Facebook does not plan to inform users that this service will no longer be available, but rather hopes that editors decide how they want to break this news to other users.

Besides, live audio rooms will be integrated into Facebook Liveso that users of the social network who wish to use this platform will be able to choose whether to hold videoconferences only with audio or with video as well.

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