Finnish Mobile Game “Crowdsorsa” Wins Top Conservation Award for invasive Species Control
the innovative mobile game “Crowdsorsa,” developed by a Finnish startup, has been awarded the prestigious “best Nature Act” prize for its unique approach to tackling invasive species. The game allows players to earn money by identifying and removing unwanted plants, demonstrating a novel intersection of conservation and gamification.
IUCN Prize highlights Innovative Conservation Efforts
The award, presented biennially by the Finnish National Committee of the International Union for Conservation of nature (IUCN), recognizes groundbreaking initiatives aimed at halting biodiversity loss. the IUCN,the world’s oldest and largest environmental organization,lauded “Crowdsorsa” for its inventive strategy. Previous recipients have been recognized for work in ecosystem restoration, pollinator campaigns, and communicating about nature conservation.
“Crowdsorsa” operates by partnering with numerous Finnish municipalities, who set their own budgets for invasive species removal within the game. Players are compensated for completed tasks, with the most dedicated individuals reportedly earning several thousand euros. The game’s success has even extended beyond finland, with initial expansion into France.
From Road Condition Mapping to Invasive Species Removal
Founded in 2014, Crowdsorsa initially focused on mapping road conditions. The company expanded into bicycle path assessments four years later, and began identifying gravel pits in Tampere in 2022. It was two years ago that the platform was first utilized for mapping and combating invasive species, specifically lupines.
However,the game’s method of lupine removal – simply cutting them – has faced some criticism as perhaps insufficient. A recent report by Yle addressed questions surrounding the game’s effectiveness.
Payment Concerns Raised by Users
Despite the accolades, concerns have surfaced regarding the company’s payment practices. According to reports in Helsingin Sanomat in June, users have voiced complaints on online forums and app store reviews regarding payment delays.
Recognizing Municipal Leadership in Sustainability
In addition to awarding “Crowdsorsa,” the IUCN also presented honorable mentions to the municipalities of Kauniainen and Vantaa. Kauniainen was recognized for its “GreenGrani” model, which integrates sustainability into the curriculum of all schools. Vantaa was commended for its pioneering work in promoting biodiversity and utilizing ecological com
Why, Who, What, and How did it end?
Why: The Finnish mobile game “Crowdsorsa” was recognized for its innovative approach to invasive species control by gamifying the removal process and incentivizing public participation.
Who: “Crowdsorsa” was developed by a Finnish startup and awarded by the Finnish National Committee of the IUCN. The game involves players, Finnish municipalities (who fund the removal), and the IUCN.
What: The game allows players to earn money by identifying and removing invasive plants, primarily lupines, in designated areas. The IUCN awarded it the “Best Nature Act” prize. However, concerns arose regarding the effectiveness of the removal method (cutting only) and payment delays to users.
How did it end?: The game continues to operate, expanding into France, despite criticisms. The IUCN also honored
