Roman Reigns didn’t just win at WrestleMania 39—he orchestrated the outcome, according to behind-the-scenes revelations. The stunning defeat of Cody Rhodes in their highly anticipated match wasn’t a top-down decision, but a strategic proposal initiated by “The Tribal Chief” himself, aiming to build a far more compelling long-term narrative.
Reigns’ Bold Gambit: A Long-Term Vision
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The idea, revealed by Dave Meltzer on Wrestling Observer Radio, was surprisingly simple yet profoundly impactful: have Reigns win their first encounter to create a multi-year storyline culminating in an even grander rematch. This wasn’t about immediate gratification; it was about crafting a saga that would resonate with fans for years to come. The champion demonstrated a strategic vision that extended far beyond the immediate moment.
Paul Heyman played a crucial role, bolstering Reigns’ proposal with persuasive arguments presented to Vince McMahon. Their combined influence ultimately secured the WWE boss’s approval, proving that even in the scripted world of professional wrestling, superstars can significantly shape the narrative.
| Person involved | Role in the decision |
|---|---|
| Roman Reigns | Initiator of the idea |
| Paul Heyman | Strategic Advisor |
| Vince McMahon | Final decision maker |
| Triple H | Creative support |
Court Documents Uncover McMahon’s Continued Control
The extent of Reigns’ influence, and McMahon’s continued involvement, came to light through court documents made public in late December 2024. Brandon Thurston of Post Wrestling first reported on text messages between McMahon and Nick Khan, revealing that McMahon remained deeply engaged in major creative decisions for WrestleMania 2023, despite a perceived shift in power.
These revelations sent shockwaves through the wrestling community, confirming that McMahon retained considerable decision-making power even after officially handing creative control to Triple H. He maintained the final say on the company’s strategic direction, functioning as chairman of the board.
This dynamic illustrates the organizational complexity within WWE during this period. While Triple H oversaw the creative department, McMahon remained the ultimate authority, capable of approving or rejecting proposals. This power structure was central to Reigns’ victory over Rhodes at WrestleMania.
A Strategy Validated by WrestleMania 40’s Success
Looking back, the decision to have Reigns win appears to be a masterstroke. WrestleMania 40 generated significantly higher audiences and revenues than the previous edition. This dramatic increase validates Reigns and Heyman’s vision for a long-term story arc.
The initial frustration stemming from Rhodes’ 2023 defeat fueled anticipation for their rematch, with fans eagerly awaiting The American Nightmare’s redemption. This narrative tension transformed their second confrontation into a must-see event.
Here’s how the approach proved so effective:
- Progressive emotional construction over twelve full months
- Increased spectator investment in Rhodes’ journey
- Creating an authentic and captivating story
- Generation of maximum suspense before the final outcome
The Corporate Landscape During a Pivotal Shift
These events unfolded against a backdrop of significant change for WWE. The merger with the UFC to form TKO Group Holdings was finalized in September 2023, shortly after WrestleMania 39. McMahon then served as executive chairman of the new entity, further solidifying his influence over major strategic decisions.
However, McMahon resigned in January 2024 following allegations contained in a complaint filed by Janel Grant, marking the end of an era and fundamentally altering the organization’s decision-making structure. Triple H then assumed full creative control without McMahon’s oversight.
This transition has allowed WWE to evolve its artistic direction while building upon the foundations laid previously. Reigns’ victory at WrestleMania 39 represents one of the last major creative choices directly influenced by McMahon, cementing his legacy in modern professional wrestling.
