South Korea Launches Instagram Contest to Revive Hanbok Tradition
Table of Contents
A new initiative encourages citizens to rediscover and celebrate South Korea’s traditional dress, the hanbok, through a social media contest offering prizes and a platform for cultural expression.
The Ministry of Culture, Sports and Tourism and the Korea Crafts and Design Foundation announced on December 12th the launch of a “Hanbok Photo and Story Contest” running through December 27th.The contest aims to foster a renewed appreciation for the hanbok and integrate it into contemporary daily life by inviting individuals to share personal stories and images.
Participation is designed to be straightforward. Contestants are asked to post a photograph of themselves wearing a hanbok, accompanied by a story of approximately 100 characters, on their personal Instagram accounts. To officially enter, participants must include the hashtag #Wear the New Year, follow either the official account of the ministry of Culture, sports and Tourism or the Hanbok Promotion Center, and leave a comment on a designated post.
According to contest guidelines, entrants can significantly increase their chances of winning by including a “remind photo” – a throwback image of themselves wearing a hanbok in the past.This element encourages reflection on personal connections to the garment and highlights the enduring nature of the tradition.
Prizes and Public Display
Winners will be awarded a range of prizes, including an Apple Watch as the grand prize, Galaxy Buds Pro 3 for second place, and department store gift certificates for third place. Beyond the individual rewards, the selected photographs will be featured in the Ministry’s Lunar New Year campaign next month, providing a national platform for showcasing the beauty and meaning of the hanbok.
“I hope this will be an prospect to bring out the family history that has been buried in the closet,” stated Gong Jin-won, underscoring the contest’s ambition to reconnect individuals with their cultural roots. The initiative taps into a growing trend of cultural rediscovery and self-expression through social media, offering a modern avenue for preserving and promoting traditional practices.
Reporter Lee Jong-gil [email protected]
Why: The South Korean Ministry of Culture, Sports and Tourism, along with the Korea Crafts and Design Foundation, launched the “Hanbok Photo and Story Contest” to revitalize interest in the hanbok and encourage its integration into modern life.
Who: The contest is open to all individuals who wish to participate by sharing photos and stories of themselves wearing a hanbok on Instagram. key figures involved include officials from the Ministry and Foundation, and also Gong Jin-won, who expressed hope for reconnecting people with their cultural heritage.
What: The contest invites participants to post a photo of themselves in a hanbok with a 100-character story on Instagram, using the hashtag #Wear the New Year, and following designated accounts. Prizes include an Apple Watch, Galaxy Buds Pro 3, and gift certificates. Winning entries will be featured in the Ministry’s Lunar New Year campaign.
How did it end? The contest ran from December 12th to December 27th.While the article doesn’t state the winners, it indicates the contest concluded with the selection of winning photographs for inclusion in the upcoming Lunar New Year campaign, effectively ending the active participation phase.
Keep reading
