Mexican Economy Minister Keeps Promise too Bring BTS to Mexico, Despite Presidential Setback
Despite losing the 2024 presidential race, Mexico’s minister of Economy, Marcelo Ebrard, has fulfilled a pledge made three years prior: bringing global music sensation BTS to Mexico. The commitment, initially made during a campaign stop, will become a reality with the announcement of three performances in Mexico City in may 2026 and May 2027.
Ebrard first publicly linked himself to the K-pop group during a campaign stop at an animation festival in Actopán, Hidalgo. When asked by a fan when he would bring BTS to Mexico, he promised, “2025, when I finish my military service. Or 2024. I’ll bring him.I’ll invite you.” Though he was later defeated by Claudia sheinbaum in the Morena party primary and subsequently appointed economy minister under her administration, Ebrard remained steadfast in his commitment.
The pivotal moment came in November 2025 during a visit to South Korea for the Asia-Pacific economic Cooperation (APEC) summit. While attending the summit, Ebrard also made time to attend a performance of BTS member Jin’s ‘RunSeokjin_episode.tour’ in Incheon, representing President Sheinbaum at the event. Following the announcement of a Mexican performance on the world tour schedule, Ebrard shared a video of his meeting with Jin on TikTok, expressing his excitement with three purple heart emoticons and a message to fans: “Hello friends, Army BTS. I am always thinking of my mexico and you. I dedicate this video.”
The response from Mexican fans was overwhelmingly positive. One fan commented, “Have you met Jin?” to which Ebrard responded with a purple heart, confirming the encounter. Another exclaimed, “Is it real or is it science fiction??” prompting Ebrard to reiterate, “It’s real.” Social media platforms, including X (formerly Twitter), buzzed with praise, with one user noting, “How great of a performer do you have to be…to have ministers and presidents from various countries come to watch the show during their free time? Only BTS.”
Ebrard’s dedication has been widely lauded. Mexican daily El Financiero reported, “Ebrard is finally able to sing ‘Dynamite'” and celebrated “BTS’s return to Mexico,” framing it as a personal victory for the minister. Grupo Milenio echoed this sentiment,stating,”Ebrard promised to bring BTS to Mexico during the Morena Party primary,and now it has become a reality.”
This isn’t the first instance of Ebrard publicly demonstrating his recognition for K-pop. He revealed his fandom as early as 2022, when he was named an honorary citizen of Seoul while serving as Foreign Minister, posting a TikTok video featuring BTS’s “Dynamite” with the caption, “I arrived in Korea and I love BTS.” He further expressed his admiration in a 2023 radio interview, stating, “BTS is the best. I’m a fan. I wait for them to come to sing ‘Dynamite’. K-pop is really cool.” He also attended a Blackpink concert in Mexico City that same year.
Mexico’s enthusiasm for BTS is demonstrably strong. In June 2024, Jin’s Weverse Live broadcast garnered 3.53 million views from 211 countries, with Mexico leading the viewership with 12.4%. Fans have also begun to request Ebrard’s assistance in ensuring transparency regarding ticket prices and seating arrangements for the upcoming concerts.
BTS’s 2026-2027 world tour will feature three performances at Estadio GNP Seguros in Mexico City on May 7th, 9th, and 10th. Ebrard immediately expressed his excitement, posting, “I’ll see you at the concert.” this story serves as a powerful example of a politician following through on a promise, demonstrating the growing cultural influence of K-pop, and highlighting the passionate dedication of the ARMY worldwide.
