Border 2 Showtimes & Theatre Expansion | Bollywood News

Border 2′ Ignites Box Office with Post-Midnight Screenings Amidst Overwhelming Demand

the highly anticipated war drama ‘Border 2’ has gotten off to a phenomenal start, prompting theaters across India to add screenings – including post-midnight shows – to meet surging audience demand. Early positive word-of-mouth from both critics and viewers is fueling expectations of a record-breaking weekend and a possibly historic run during the Republic Day holiday.

Why did theaters add post-midnight screenings?

Did you know? – Post-midnight screenings began gaining popularity post-pandemic to cater to eager fans and maximize revenue for highly anticipated films. ‘Sooryavanshi’ was the first major release to utilize this strategy.

The trend of late-night screenings, which began in the post-pandemic era, is being rapidly adopted for ‘Border 2’ as cinemas scramble to accommodate eager fans. MovieMax, a leading cinema chain, spearheaded the initiative, organizing post-midnight shows in key locations starting Saturday, January 24.

Who is driving the demand for these screenings?

In Mumbai, moviegoers can catch ‘Border 2’ at 1:20 am at MovieMax Huma Kanjurmarg, with additional shows at 1:15 am in MovieMax Mira Road and MovieMax Sion. Pune’s MovieMax Amanora is going even further, scheduling six screenings between midnight and 8:00 am – at 1:15 am, 1:45 am, 2:15 am, 3:00 am, 7:00 am, and 7:30 am. The property will screen the film a remarkable 30 times daily. MovieMax Gold in Pune will offer three post-midnight shows at 1:15 am, 2:15 am, and 3:15 am, while moviemax Nagpur has added a 1:15 am showing.

Pro tip – Check your local cinema’s website or app for the most up-to-date showtimes, especially for post-midnight screenings, as they are subject to change based on demand.

Other cinema chains are quickly following suit. Maxus, a pioneer in post-midnight screenings, will play a show at 12:45 am, followed by a 7:00 am screening at its Bhayander theater near Mumbai. PVR Sangam in Andheri East,Mumbai,has also scheduled a 1:55 am showing. “Once the demand kicks in big time, more and more cinemas will jump onto the bandwagon,” according to industry observers.

What is ‘Border 2’ about and who stars in it?

These extended showtimes aren’t limited to the weekend; screenings are also planned for Sunday, january 25, and Monday, January 26, which is a National Holiday celebrating Republic Day.

Starring Sunny Deol, varun Dhawan, Diljit Dosanjh, and Ahan Shetty, ‘Border 2’ is poised to capitalize on the positive buzz and expanded availability.Analysts predict the film could rewrite January box-office records nationwide.

Reader question – Do you think post-midnight screenings are a sustainable trend, or will they fade as moviegoing habits normalize? share your thoughts!

The practice of post-midnight shows gained traction following the pandemic, with ‘Sooryavanshi’ (2021) being the first film to embrace the strategy. It was afterward adopted by a string of successful releases, including ‘Gangubai Kathiawadi’ (2022), ‘Drishyam 2’ (2022), ‘Jawan’ (2023), ‘Pathaan’ (2023), ‘Avatar: The Way Of Water’ (2022), ‘Oppenheimer’ (2023), ‘Gadar 2’ (2023), ‘Animal’ (2023), ‘Stree 2’ (2024), and ‘Dhurandhar’.

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