Maia Estianty and Family Front Muslim Fashion Brand’s Eid Campaign
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Maia Estianty, a prominent Indonesian singer and businesswoman, alongside her sons Al, El, and Dul, and daughter-in-law Alyssa Daguise, recently collaborated with a Muslim fashion brand for their Eid collection photoshoot. The family’s participation highlights the growing intersection of celebrity influence and modest fashion. The photoshoot, intended for the Eid edition, featured the family members in coordinated outfits.
A Unified Front for Eid
The collaboration between the Estianty family and the unnamed fashion brand was revealed on Thursday, showcasing a series of images from the campaign. According to sources, the photoshoot centered around the theme of family unity and celebrating the upcoming Eid al-Fitr festivities. The coordinated attire worn by Maia Estianty and her children underscores a deliberate aesthetic choice, emphasizing a cohesive and stylish family image.
Rising Trend of Celebrity Endorsements in Modest Fashion
This campaign represents a broader trend of increased celebrity engagement with the Muslim fashion industry. Brands are increasingly recognizing the power of influential figures to reach wider audiences and normalize modest fashion choices. This partnership is particularly noteworthy given Maia Estianty’s widespread popularity in Indonesia and beyond.
Images from the photoshoot quickly gained traction on social media platforms.
Here’s a link to Alyssa Daguise’s Instagram post featuring campaign imagery:
https://www.instagram.com/alyssadaguise/
Here’s a link to Geulis.id’s Instagram page, the fashion brand involved:
https://www.instagram.com/geulis.id/
The visual appeal of the family, combined with the festive context of Eid, has generated significant online engagement. One analyst noted that the campaign’s success hinges on the authenticity of the family’s portrayal and the brand’s ability to connect with its target demographic.
The Estianty family’s involvement in this campaign signals a continued evolution within the Indonesian fashion landscape, demonstrating the increasing prominence of modest fashion and the strategic value of celebrity endorsements.
