SAN FRANCISCO, February 13, 2026 – Pinterest reported record full-year revenue of $4.2 billion in 2025, a 16% increase year-over-year, signaling continued strength in the visual discovery space. The platform also announced it has reached 619 million monthly active users – an all-time high – who are collectively conducting over 80 billion searches each month.
AI-Powered Search Drives User Growth and Revenue
Pinterest’s focus on artificial intelligence is clearly paying off, attracting a growing user base and boosting financial performance.
- Pinterest achieved a record $4.2 billion in full-year revenue for 2025.
- Monthly active users reached a record 619 million for the tenth consecutive quarter.
- Users are conducting more than 80 billion searches per month on the platform.
- The company has launched new AI-powered visual search experiences, including Pinterest Assistant.
The company attributes its success to ongoing innovation in visual search, powered by artificial intelligence. New AI-powered experiences, such as Pinterest Assistant, are enhancing user engagement and driving discovery. Pinterest is also expanding its monetization efforts, focusing on international markets and small-to-medium-sized businesses (SMBs).
What makes Pinterest different? Unlike many social platforms, Pinterest users aren’t just scrolling; they’re actively *searching* for ideas and inspiration, making them particularly receptive to performance-based advertising.
Did you know? Pinterest users are actively planning for the future, searching for everything from home renovations to vacation destinations, making them a valuable audience for advertisers.
To support its continued growth, Pinterest has recently added to its leadership team, appointing Lee Brown as Chief Business Officer and Claudine Cheever as Chief Marketing Officer. These seasoned executives are expected to play a key role in the next phase of the company’s business development.
Looking ahead, Pinterest remains focused on delivering positive and inspirational user experiences while building a high-performing advertising platform that benefits both users and advertisers. The company sees significant opportunities for continued growth and innovation in the years to come.
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