A gap in professional media for veterinarians in South Korea led two recent graduates to launch DailyVet in April 2013. The online publication, formally registered on April 26, 2013, and first published on April 30, has grown into a key source of information and discussion for the country’s veterinary community. The story of DailyVet is a testament to the power of identifying an unmet need and building a platform to address it – a veterinary news source created by veterinarians, for veterinarians.
Founders Yoon Sang-joon and Lee Hak-beom, both veterinarians themselves, recognized a lack of dedicated professional journalism serving the specific needs of the veterinary field. As Yoon explained in an interview, the initial impetus came from realizing that, unlike many other specialized professions, veterinary medicine in South Korea lacked a dedicated media outlet for knowledge sharing, discussion of industry issues, and fostering a sense of community. “We thought we’d just open animal hospitals after graduating,” Yoon said, “but we found there wasn’t a single professional journal where veterinarians could communicate.”
Filling a Void in Veterinary Communication
DailyVet wasn’t born from a large investment or established media backing. Yoon and Lee started with a modest capital of 10 million Korean won (approximately $7,500 USD based on 2013 exchange rates) and a modest office space in Anyang, Gyeonggi Province. The publication’s address is currently listed as 1015 Geumgang Building, 336 Anyang-ro, Manan-gu, Anyang-si, Gyeonggi-do. The initial team consisted of just the two founders and one additional journalist, all of whom were practicing veterinarians. This unique composition allowed DailyVet to offer a level of insight and understanding that traditional media outlets couldn’t match.
The publication’s business registration number is 경기 아50662, and its business registration number is 123-37-34755. Lee Hak-beom serves as the publisher, while Yoon Sang-joon holds the position of editor-in-chief, with contact email [email protected] and phone number 070-8680-8999. Yoon Sang-joon is also designated as the youth protection officer.
A Decade of Growth and Commitment
In December 2023, DailyVet celebrated its 10th anniversary. A commemorative interview with the two founders, conducted by the DailyVet student journalist team, highlighted the challenges and triumphs of the past decade. The publication has consistently adhered to the Internet Newspaper Ethics Charter and protects its content under copyright law, stating that unauthorized reproduction, copying, or distribution is prohibited.
The founders’ vision for DailyVet extends beyond simply reporting news. They aim to shape public opinion on veterinary issues and advocate for the well-being of animals. As stated on their website, they strive to “form a desirable public opinion on veterinary issues.” This commitment is reflected in their coverage of a wide range of topics, from clinical knowledge and animal welfare to industry trends and policy changes.
Expanding Coverage and Reaching a Wider Audience
While initially focused on serving veterinarians directly, DailyVet’s influence has expanded over the years. The publication’s reporting often informs public discourse on animal health and welfare, and its articles are frequently cited by other media outlets. The publication also highlights job opportunities within the veterinary field, including positions at the Premium 경기비엔동물전문의료센터, Premium서울충현동물종합병원, 허브동물메디컬센터, and SD동물의료센터 서울점.
DailyVet’s success demonstrates the importance of specialized media in addressing the unique needs of professional communities. By providing a platform for veterinarians to connect, share knowledge, and advocate for their profession, DailyVet has become an indispensable resource for the South Korean veterinary landscape. The publication continues to evolve, adapting to the changing needs of its audience and remaining committed to its founding principles of accuracy, integrity, and service to the veterinary community.
Looking ahead, DailyVet is expected to continue its role as a leading voice in veterinary journalism in South Korea. The publication’s ongoing coverage of industry developments, coupled with its commitment to ethical reporting, will undoubtedly shape the future of veterinary medicine in the country. Readers interested in staying informed can find updates and further information on the DailyVet website.
What are your thoughts on the role of specialized media in professional fields? Share your comments below, and please share this article with your network.
