Formula E is revving up its engagement strategy, confirming a star-studded lineup of content creators for the return of its Evo Sessions event. The competition, designed to bridge the gap between electric motorsport and a younger, digitally-native audience, will see ten global influencers grab to the track at the Jeddah Corniche Circuit in Saudi Arabia on February 15, 2026. This initiative represents a significant push to broaden the appeal of Formula E, leveraging the massive reach of online personalities to connect with Gen Z and Millennial fans.
The ten creators boast a combined following exceeding 300 million across various platforms, signaling Formula E’s ambition to tap into a vast and engaged online community. The event isn’t just about speed; it’s about entertainment. Participants will compete in a duel format, aiming to post the fastest lap times and eliminate rivals in a winner-takes-all final time trial. Formula E has partnered with Arcade, the management group behind the popular YouTube collective the Sidemen, to facilitate the involvement of these creators and ensure a seamless integration into the world of electric racing.
Teams Set to Compete in Jeddah
The creators will be divided into two teams: Team Señor Frogs and Team Quickstars. Both teams will pilot the GEN3 Evo car, a machine capable of accelerating from 0 to 60 mph in a remarkable 1.82 seconds – 30% faster than a current Formula 1 car. This impressive performance statistic underscores the cutting-edge technology at the heart of Formula E and provides a thrilling platform for the participating influencers.
Team Señor Frogs will be led by TheBurntChip, a UK-based YouTuber with 1.9 million subscribers. He’ll be supported by fellow online personalities WillNE (5.3 million subscribers), Behzinga (4.9 million subscribers), Calfreezy (4.5 million subscribers), Izzy Hammond (3 million subscribers), and ArthurTV (584k subscribers). Calfreezy will too take on the role of Team Principal, adding a layer of strategic leadership to the group.
Team Quickstars features a similarly impressive roster, including Emilia Hartford (1.9 million subscribers) from the USA, Vikkstar (7.5 million subscribers) from the UK, Khaby Lame (12.6 million subscribers) – known for his silent comedic skits – representing Italy and Senegal, Browney (11.4 million subscribers) from the Netherlands, Max Klymenko (3.9 million subscribers) from the UK, and JUCA (6.2 million subscribers) from Mexico.
Blending Motorsport and Digital Entertainment
The Evo Sessions event is more than just a race; it’s a strategic move to engage a demographic that traditionally hasn’t been heavily invested in motorsport. By placing popular content creators behind the wheel, Formula E aims to introduce the excitement of electric racing to a new audience and foster a deeper connection with existing fans. The entire competition will be live-streamed globally on the Formula E YouTube channel, maximizing its reach and accessibility.
This isn’t the first time Formula E has experimented with this format. The success of last year’s EVO Sessions, which featured participants like Brooklyn Beckham, Sergio Aguero, and MrBeast, demonstrated the potential of blending motorsport with digital entertainment. The return of the event, announced during the race in Miami, signals Formula E’s commitment to this innovative approach.
The event’s format encourages a competitive spirit, but also prioritizes entertainment. Viewers can expect a dynamic and engaging broadcast, filled with the personalities and humor that have made these creators so popular online. The combination of high-speed racing and relatable online stars is designed to create a unique and compelling viewing experience.
The Jeddah Corniche Circuit, the venue for the Evo Sessions, is a purpose-built street circuit that has quickly become a highlight on the Formula E calendar. The track’s challenging layout and stunning waterfront location provide a dramatic backdrop for the competition. The choice of Jeddah as the host city underscores Saudi Arabia’s growing commitment to motorsport and its ambition to become a global hub for sporting events.
As the February 15th event approaches, Formula E continues to build anticipation through social media and online promotions. The organization is actively engaging with fans and providing behind-the-scenes glimpses of the preparations. The next step will be the official practice sessions and qualifying rounds, which will determine the starting grid for the final time trial.
The Formula E Evo Sessions represent a bold and innovative approach to fan engagement. By embracing the power of digital content creation, Formula E is positioning itself at the forefront of a changing media landscape and ensuring its continued relevance to a new generation of motorsport enthusiasts.
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