The upcoming wedding of musician Gabbriette and The 1975 frontman Matty Healy is already generating buzz, and now the bride-to-be is fronting Jimmy Choo’s latest bridal campaign. The luxury footwear and accessories brand unveiled the collection on Tuesday, featuring Gabbriette in a series of videos and images that aim to redefine traditional bridal style, emphasizing self-expression and joy. The campaign, titled “The Rules of Engagement,” feels particularly fitting given Gabbriette’s own impending nuptials.
Gabbriette, known for her distinctive aesthetic, brings an “offbeat magnetism” to the campaign, according to WWD. Rather than adhering to conventional bridal imagery, the campaign showcases a playful and modern approach to wedding style. This shift in focus is reflected in Gabbriette’s own “seven personal commandments on wedding etiquette,” which include the decidedly pragmatic advice that “one pair of shoes is never enough.” She also succinctly captures the heart of the occasion: “this is about love and looking hot, but mainly about love.”
The campaign isn’t just about a celebrity face; it’s a showcase for Jimmy Choo’s 2026 Bridal Collection. Pearls are a central element, with styles like the Sacora sandal featuring nearly 2,000 individually applied pearls. The Aurelie style blends pearls with crystals and delicate lace detailing. The brand’s popular Bon Bon bag also receives a bridal update, available in ivory satin and pearl-adorned designs. New additions to the line include the Faiz pump, which highlights the artistry of lace, and the Faya pump, a red satin style accented with a signature JC monogram bow.
The choice of Gabbriette aligns with Jimmy Choo’s strategy of partnering with figures who embody a modern sensibility. As Hypebae notes, the campaign positions Gabbriette as a bride who prioritizes self-expression over tradition. This resonates with a growing trend in the wedding industry, where couples are increasingly opting for personalized celebrations that reflect their individual styles and values.
The campaign’s emphasis on individuality comes at a time when the wedding industry is experiencing significant growth. According to WWD, total wedding-related spending is projected to reach $100 billion in 2025. As couples invest more in creating unique experiences, brands like Jimmy Choo are responding with collections that cater to a wider range of tastes and preferences.
With Gabbriette’s wedding to Matty Healy anticipated later this year, all eyes will be on her personal style choices. The Jimmy Choo campaign offers a glimpse into her aesthetic, suggesting a celebration that will be both glamorous and authentically her own. Shoppers can explore the full 2026 Bridal Collection on the Jimmy Choo website. The brand is expected to release further details about the campaign and collection in the coming weeks.
What do you think of Gabbriette’s grab on bridal style? Share your thoughts in the comments below.
