New appointments of two senior executives in the management of Abra –

Efrat Mansour and Keren Amar will jointly manage the strategy realization and BI activities.

Appointed new seniors. Ibra.

Information Technology Company Ibra (Abra) announced senior appointments: Efrat Mansour Appointed EVP Strategy Realization; andAmar Foundation For the position of EVP BI & Development.

The two will join key positions at the company after Abra completes the acquisition of the companies Orantech and-OranbitAs part of Abra’s acquisition and growth strategy and the integration of the acquired companies in the parent company.

Mansour served in her last position at Orantech as VP of Business Development, and she joins Abra after 20 years at the company. She was released fromIDF With the rank of Major, after service in the Technology Division where she led complex and resource-intensive projects and processes. Mansour, holds a master’s degree in business administration, is an expert in the worlds of organizational transformation, project management, organizational processes and systems implementation in organizations.

Amar founded Oranbit and served as the company’s CEO. Prior to that, she served as a senior consultant at the consulting company. B-Pro And managed the BI division inpartner. Lamar, a graduate MMRAM And has a degree in business administration, extensive experience in the worlds of management, development and consulting, and she brings with her expertise in identifying business challenges in organizations and adapting technological solutions. In-Abra will lead the BI activity, ie maximizing the capabilities of organizations to generate insights from data and turn them into data-driven ones.

Efrat Mansour, EVP Strategy Realization, Abra. Photo: PR

Efrat Mansour, EVP Strategy Realization: “I am pleased with the expression of trust from Abra and the message I strongly believe in of shared management, from an understanding of the connection between organizational strategy and the worlds of technology and their effective implementation. For all types of projects in Abra. “

Keren Amar, EVP BI & Development, Ibra. Photo: PR

Keren Amar, EVP BI & Development: “The experience and expertise I bring to Abra will help the company connect strategic goals and work processes to technological systems, in order to manage and accompany organizations on the way to transformation. My connection with Efrat is a significant multiplier on the way to fulfilling this vision.”

Shai Ozon, CEO of Abra: “We continue the acquisition and synergy strategy of the companies acquired in Abra. “Efrat and Keren have proven their ability in connecting technology to the strategy and business needs of organizations, and for us it is not natural for them to be promoted within the company and integrated into the top echelons.”

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