The 2026 awards season is in full swing and with the Oscars just around the corner, a conversation resurfaced this week about a seemingly innocuous term of endearment—and why some prominent Black women want no part of it. The debate, initially sparked in 2023 following Michael B. Jordan’s affectionate address to Angela Bassett, centers on whether being called “Auntie” feels respectful or reductive, and touches on complex issues of ageism, historical context, and the nuances of Black cultural expression.
During the 2023 Oscars ceremony, Jordan and Jonathan Majors presented an award to Bassett, referencing a beloved moment from “Black Panther” when Jordan’s character affectionately called her “Auntie.” Whereas intended as a warm gesture, the moment ignited a discussion about the appropriateness of the term, particularly when used by younger men towards established Black actresses. The conversation has resurfaced as anticipation builds for the 2026 Academy Awards, where “Sinners,” starring Jordan, is a frontrunner with a leading 18 nominations, according to The Hollywood Reporter.
A History of Discomfort
For some Black women, the term “Auntie” carries a weight beyond simple familial affection. Oprah Winfrey has publicly stated her discomfort with being addressed as such by anyone outside of her immediate family. “I cringe being called Auntie or Mama by anybody other than my nieces or godchildren,” Winfrey explained in a 2019 interview. She clarified that in African cultures, addressing elders as “Sister” or “Auntie” is a sign of respect, but the practice feels different in the American context.
Filmmaker Ava DuVernay echoed this sentiment, questioning the implications of the term. “Auntie Ava? Why? Am I that traditional? Because I don’t perceive that old,” DuVernay said during a 2019 appearance on Van Lathan’s “The Red Pill” podcast. She further pointed out the problematic association with the historically racist imagery of “Aunt Jemima,” questioning whether the term carries similar undertones. DuVernay later tweeted her preferred forms of address: “Hello Ms. DuVernay, hello sis, hello queen, hello family, hello Ava (safest bet).”
Respectability and Historical Context
Gayle King, a close friend of Winfrey, similarly expressed her aversion to the term, stating, “I hate being called Auntie. That’s what you say to old people or the old lady who lives in the neighborhood.” She emphasized that the term feels diminishing, particularly when contrasted with the reverence afforded to other female icons like Beyoncé. The discomfort extends beyond personal preference, touching on a history of the term being used to infantilize and disrespect Black women.
The historical context is crucial. As noted in the original reporting, the term “Auntie” was often used by white people in place of “Mrs.” or “Ma’am” as a way to demean Black women, stripping them of the respect afforded to their white counterparts. The now-retired branding of Aunt Jemima and Uncle Ben serves as a stark reminder of this history.
Nuance and Individual Preference
Yet, the issue isn’t monolithic. Representative Maxine Waters (D-CA) has embraced the title, particularly during the Trump era, and continues to identify with it proudly, as reported by the Los Angeles Times. This highlights the diversity of opinion within the Black community and the importance of individual agency.
Michael B. Jordan’s intention was undoubtedly one of respect and admiration for Angela Bassett. As one commenter noted, the actor likely saw it as a loving nod to a memorable moment in “Black Panther.” But the ensuing conversation underscores the importance of being mindful of language and recognizing that even seemingly harmless terms can carry complex and potentially hurtful connotations.
The debate over “Auntie” isn’t about policing affection, but about acknowledging the diverse experiences and sensitivities within the Black community. It’s a reminder that language evolves, and what might have been acceptable in the past may not be today. As the 2026 Oscars approach, and with “Sinners” poised for potential success, this conversation serves as a valuable reminder of the ongoing need for cultural sensitivity, and respect.
The NAACP Image Awards, where “Sinners” dominated with 13 wins and Michael B. Jordan was named Entertainer of the Year, according to The Hollywood Reporter, demonstrate the film’s significant impact. The Academy Awards will be the next major milestone for the cast and crew, and the conversation surrounding representation and respect will undoubtedly continue.
What are your thoughts on the use of the term “Auntie”? Share your perspective in the comments below.
Worth a look
