BMW is streamlining its electric vehicle lineup, announcing the discontinuation of the i4 in 2025 as it makes way for the newly launched i3 saloon. The move signals a strategic shift for the German automaker, prioritizing the next generation of electric vehicles built on the “Neue Klasse” platform, and represents a natural evolution in BMW’s product planning as it expands its EV offerings. This transition comes as BMW aims to offer a broader range of electric models alongside traditional internal combustion engine vehicles.
The i4, introduced in 2021, was among BMW’s first high-volume electric vehicles, alongside the iX. It quickly gained recognition for its performance and design, helping to establish BMW as a contender in the growing EV market. But, with the arrival of the more technologically advanced i3, BMW is consolidating its electric sedan offerings. The new i3, revealed in Munich, boasts a significantly improved range and faster charging capabilities, making it a key component of BMW’s future EV strategy.
i3 to Lead the Charge with Extended Range and Neue Klasse Technology
The i3 is expected to offer a range of up to 900 kilometers (approximately 559 miles) on the WLTP cycle, translating to around 440 miles based on EPA estimates, according to BMW Blog. This represents a substantial improvement over the iX3 and positions the i3 as a leader in electric vehicle range. The i3 will support 400 kW charging, adding 400 km (approximately 249 miles) of range in just 10 minutes. These advancements are made possible by the Neue Klasse architecture, engineered specifically for electric vehicles, and improved aerodynamics.
Production of the i3 is slated to begin in August at BMW’s main plant in Munich, with European deliveries expected to follow this fall. The i3 is not simply a replacement for the i4; it’s a preview of the next-generation 3 Series, with BMW planning to offer both fully electric and internal combustion engine versions of the iconic sedan. BMW Group product boss Jochen Goller explained that the phasing out of the i4 was always part of the plan, stating, “When you look back on the last 20 years, you always had new models coming in and old models phasing out…this is part of the history of our industry.”
A Strategic Shift: BMW’s Future Powertrain Strategy
Goller emphasized that BMW’s long-term strategy involves offering a mix of powertrains for each model, with a consistent design language regardless of the power source. This means that alongside the electric i3, a new internal combustion engine (ICE) 3 Series saloon will similarly be introduced later this year. The company is also developing high-performance M Performance and full M versions of both the i3 and the combustion-engine 3 Series, catering to a wider range of driving preferences.
The decision to discontinue the i4 isn’t necessarily a reflection of its shortcomings, but rather a strategic move to streamline the lineup and focus resources on the Neue Klasse platform. As Goller noted, the volumes of the i4 are expected to decrease as the i3 ramps up production. This approach allows BMW to concentrate on delivering the latest technology and design innovations in its core models.
The Future of the 4 Series and BMW’s Design Philosophy
While the i4 won’t be directly replaced, BMW is also working on a new 4 Series, positioned as a more style-focused and dynamic alternative to the 3 Series. Development boss Joachim Post has stated that the 4 Series “is an important car for us” and will play a significant role in BMW’s Neue Klasse lineup. The new 4 Series will also be available with a mix of powertrains, including an electric version, ensuring a comprehensive range of options for customers.
BMW’s commitment to offering a diverse powertrain lineup reflects a broader industry trend, as automakers navigate the transition to electric mobility. By providing both electric and ICE options, BMW aims to cater to a wider range of customer needs and preferences, while simultaneously investing in the future of electric vehicles. The company’s design philosophy will also remain consistent across powertrains, ensuring a cohesive brand identity.
The shift towards the Neue Klasse platform and the introduction of the i3 mark a significant step in BMW’s electric vehicle strategy. The company is poised to capitalize on the growing demand for EVs with a range of innovative and technologically advanced models. Production of the i3 is scheduled to begin in August, and deliveries are expected to commence in Europe this fall, marking the next chapter in BMW’s electric future.
Looking ahead, BMW will continue to refine its electric vehicle offerings and expand its Neue Klasse lineup. The launch of the new 4 Series, with both electric and ICE options, will further solidify BMW’s position in the premium automotive market. Stay tuned for further updates on BMW’s electric vehicle strategy and the rollout of the Neue Klasse platform.
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