Bregenz, Austria – A senior-level opportunity has opened up for a MarTech and Customer Data Strategy Consultant, signaling a continued investment in digital transformation within the region. The role, offered by a company focused on conclude-to-end digital solutions, seeks a seasoned professional to bridge the gap between business objectives and technological execution. This position isn’t simply about implementing software; it’s about architecting growth, driving commercial impact, and empowering organizations to leverage data effectively. The salary range for this position is between €60,000 and €75,000 gross per year, reflecting the demand for specialized expertise in marketing automation and customer data strategy.
The company emphasizes a “BETA” mindset – a continuous cycle of questioning, innovating, and actively shaping the digital future for its clients. This isn’t a static environment; it’s one that values curiosity, ambition, and a willingness to accept ownership. The successful candidate will operate as a strategic partner, collaborating directly with both management and technical teams to develop and implement scalable marketing automation strategies, particularly within a B2B context. Understanding the complexities of B2B customer journeys and translating those insights into actionable data-driven strategies will be paramount.
Crafting Data-Driven Customer Experiences
At the core of this role lies the ability to design and implement comprehensive, omnichannel strategies. This extends beyond simply connecting systems; it requires a deep understanding of how to orchestrate seamless experiences across marketing, sales, service, and commerce. The consultant will be responsible for developing integrated campaign architectures tailored to the often-lengthy sales cycles characteristic of B2B environments. This includes defining the triggers, events, and interactions that drive engagement and conversion.
A key component of the position is the ability to build structured lead nurturing concepts and scalable automation frameworks. This isn’t about automating for the sake of automation; it’s about creating systems that deliver the right message, to the right person, at the right time, based on a thorough understanding of their behavior and needs. The company stresses the importance of not just connecting systems, but of shaping growth logic and generating measurable commercial impact.
Commercial Data and Performance: The Foundation of Success
The role demands a business-first approach to marketing automation. The ideal candidate will possess a strong grasp of data models, segmentation logic, and event structures. Experience with lead scoring and grading systems is essential, as is the ability to translate marketing efforts into quantifiable results. This involves a deep understanding of tracking events, funnel logic, and key performance indicators (KPIs). Crucially, the consultant will be responsible for linking marketing activities directly to sales and revenue figures, demonstrating a clear return on investment.
Data governance and compliance are also critical aspects of the position. The consultant must be well-versed in regulations like GDPR and consent management structures, ensuring that all marketing automation activities are conducted ethically and legally. This includes developing robust tracking and attribution models, defining data responsibilities, and fostering collaboration between marketing, legal, IT, and data science teams.
Navigating Complexity and Driving Alignment
Beyond technical expertise, the role requires strong leadership and communication skills. The consultant will be tasked with leading workshops, translating complex requirements into actionable plans, and challenging existing campaign and data logic. The ability to facilitate decision-making, present clear scenarios, and foster alignment between business goals and technological realities is essential. This position requires someone who can confidently engage with C-level executives and senior stakeholders, providing strategic guidance and constructive feedback.
What the Company Looks For
The company is seeking candidates with several years of experience in B2B marketing automation, and a proven track record of success with platforms such as Salesforce Marketing Cloud, HubSpot, Marketo, or Braze. Experience with CRM, CDP (Customer Data Platform), and marketing automation setups is highly valued, as is a strong understanding of integration logic between marketing, sales, and commerce systems. Even as not required, experience with tools like Tealium, Segment, or Bloomreach, and modern data platforms like Snowflake or Databricks, is considered a plus.
The company offers a range of benefits designed to support employee well-being and professional development, including flexible working arrangements, an open vacation policy, and a generous training budget. They emphasize a collaborative team environment and a commitment to transparency. The team lead for this position is David Loy, and further information about him can be found here.
The company’s commitment to employee benefits extends to offering up to €467 for public transportation or a Deutschlandticket, regular team events, and opportunities to attend industry conferences. They also provide loft-style offices equipped with modern amenities and a rewards system recognizing both individual and company achievements.
Applicants are asked to submit their CV, desired salary, and notice period. The company emphasizes that the advertised salary range (€60,000 – €75,000 gross per year) is an all-inclusive target, encompassing all components of compensation, including variable bonuses and benefits. The final offer will be tailored to the candidate’s experience, qualifications, and skills.
This role represents a significant opportunity for a skilled MarTech professional to develop a tangible impact on a growing organization. The focus on data-driven strategies, coupled with a commitment to innovation and employee well-being, positions this position as a compelling choice for those seeking a challenging and rewarding career path in the field of digital transformation.
The next step in the hiring process involves reviewing applications and scheduling interviews with qualified candidates. The company anticipates making a decision and extending an offer within the next four to six weeks.
Have thoughts on the evolving landscape of MarTech and customer data strategy? Share your insights in the comments below, and feel free to share this article with your network.
