The spirit of conservation and athletic endurance will once again converge on the Kenyan savanna this June as the Safaricom Lewa Safari Marathon prepares for its 26th running. Scheduled for the weekend of June 27th at the Lewa Wildlife Conservancy, the event isn’t just a test of physical stamina; it’s a vital fundraising engine for wildlife protection and community development in a region where coexistence is paramount. This year, Safaricom has pledged KSh20 million (approximately $127,000 USD as of March 22, 2024 XE.com) in sponsorship, underscoring the marathon’s growing importance.
Often described as the “marathon in the wild,” the Lewa Safari Marathon distinguishes itself from countless other races by offering participants a uniquely immersive experience. Runners navigate a course through the open grasslands of the conservancy, with the potential to encounter Africa’s iconic wildlife – elephants, giraffes and zebras – alongside them. It’s a spectacle that draws over 1,400 runners from across the globe annually, and this year’s event is expected to maintain that level of participation. Registration opens on March 26th, preceded by a CEO’s Run activation event on April 11th at Karura Forest in Nairobi, designed to build momentum and raise awareness.
The 2023 edition saw impressive performances from Samson Lemayan, who claimed victory in the full marathon with a time of 2:28:35, and Michael Kamau, who triumphed in the half marathon. Mercy Kwambai dominated the women’s full marathon, finishing in 2:47:17. Full results from the 2023 race are available on the Lewa Marathon website. These athletes represent the competitive core of the event, but the marathon’s impact extends far beyond the podium.
A Legacy of Conservation Funding
Since its inception in 2000, the Lewa Safari Marathon, organized by Tusk in partnership with the Lewa Wildlife Conservancy, has raised over KSh1.3 billion (approximately $8.3 million USD as of March 22, 2024 XE.com). These funds have been instrumental in supporting a wide range of conservation initiatives, from anti-poaching patrols and habitat preservation to community-based programs designed to foster sustainable livelihoods. The Conservancy, a UNESCO World Heritage Site, protects over 70 mammal species and 500 bird species, making it a critical biodiversity hotspot.
The impact is measurable. The marathon has contributed to the recovery of endangered species, notably the doubling of Hawksbill turtle populations and a significant increase in the number of Grevy’s zebras, a species particularly vulnerable to habitat loss and poaching. Beyond wildlife, the funds raised support more than 40,000 clinic visits annually, provide educational opportunities, and empower local communities through initiatives focused on pastoralist support and women-led enterprises.
Engaging a New Generation in Conservation
Safaricom’s continued investment in the Lewa Safari Marathon reflects a strategic focus on engaging younger generations in conservation efforts. Zizwe Owuor, Safaricom’s Head of Brand and Marketing, emphasized this point during the launch event in Nairobi. “If you appear at the Kenyan demographics, a lot has changed, and we are looking to incorporate young people into the conservation narrative as we target longevity,” she stated. “We remain consistent in supporting the Lewa Marathon given that it ties in with our purpose of transforming lives, and This represents a perfect way to support economic empowerment.”
Safaricom also highlighted the positive impact of its technology initiatives, noting that over 60,000 students have benefited from innovative programs designed to enhance their educational opportunities. This commitment to youth development underscores the understanding that long-term conservation success depends on fostering a sense of stewardship among future generations.
A Network of Conservation Partners
The funds generated by the Lewa Safari Marathon are distributed through a network of conservation organizations working on the front lines of wildlife protection. These include the Grevy’s Zebra Trust, Big Life Foundation, Borana Conservancy, Lion Landscapes, Mount Kenya Trust, and Tsavo Trust, among others. Each organization focuses on specific conservation challenges, creating a collaborative approach to addressing the complex threats facing Kenya’s wildlife.
Lewa Wildlife Conservancy CEO Mike Watson emphasized the collective responsibility for conservation. “Every runner and supporter contributes directly to protecting habitats, safeguarding endangered species, and building resilient communities, ensuring conservation works for both people and wildlife,” he said. Chantal Migongo-Bake further described the event as a “global movement” uniting individuals worldwide in support of Kenya’s natural heritage.
As the Lewa Safari Marathon approaches its 26th year, it stands as a powerful example of how sport can be a catalyst for positive change. The event’s continued success hinges on the dedication of runners, sponsors, and conservation partners, all working towards a shared goal: preserving Kenya’s extraordinary biodiversity for generations to approach. Registration details and further information can be found on the official Lewa Marathon website: https://www.lewamarathon.com/.
Looking ahead, organizers are focused on expanding the marathon’s reach and impact, with plans to further engage local communities and attract a wider range of participants. The next key date is March 26th, when registration officially opens, marking the start of another chapter in this unique conservation story.
What are your thoughts on the intersection of sports and conservation? Share your comments below and assist spread the word about this important event!
Worth a look
