Ulises de la Torre: From TV to Taquería in Mexico City

Ulises de la Torre, a familiar face to Mexican television viewers for years, has traded the bright lights of the studio for the sizzle of a griddle. The former host of “Matutino Express,” a popular morning indicate, is now the owner and operator of “Los Igualados,” a taquería in Mexico City. The shift, initially reported by local media and gaining traction on social media, represents a significant change for the broadcaster, and a surprisingly relatable one for many navigating career pivots.

De la Torre’s career in television spanned decades, with prominent roles on programs like “Hoy” and “Ventaneando,” according to his Instagram account. He became a household name, known for his energetic personality and interviewing style. However, in recent years, he stepped back from the public eye, leading to speculation about his future. Now, that future is decidedly…delicious.

From Broadcast Booth to Butcher Block

“Los Igualados,” located in Mexico City, isn’t a celebrity vanity project, but a fully-fledged taquería where de la Torre is actively involved in every aspect of the business. Images circulating on social media, including those shared on his Instagram, show him taking orders, preparing tacos, and interacting with customers. The menu focuses on classic Mexican tacos, with a particular emphasis on quality ingredients and traditional preparation methods. The name, “Los Igualados,” translates to “The Equals,” a subtle nod, perhaps, to a desire for a more grounded and egalitarian life.

The transition wasn’t entirely unexpected. De la Torre has always been open about his love for cooking and his passion for Mexican cuisine. In a 2022 appearance on the program “Cuéntamelo Ya!” (available on YouTube), he discussed his desire to explore fresh ventures and spend more time with his family. He hinted at a potential business venture, though he didn’t specify at the time that it would involve tacos.

A Changing Media Landscape and Career Reinvention

De la Torre’s career change comes at a time of significant upheaval in the Mexican media landscape. Traditional television viewership is declining as audiences shift towards streaming services and social media platforms. Many established media personalities are seeking alternative career paths, leveraging their public profiles to launch businesses or pursue entrepreneurial ventures. This trend reflects a broader societal shift towards valuing authenticity and personal fulfillment over traditional career trajectories.

The story of a well-known television host embracing a more hands-on profession resonates with many. It speaks to a desire for greater control over one’s work life and a rejection of the often-superficial world of celebrity. The success of “Los Igualados” will likely depend on de la Torre’s ability to connect with customers on a personal level and deliver a consistently high-quality product. Early reports suggest he’s doing just that.

What’s on the Menu at “Los Igualados”?

While a comprehensive menu isn’t readily available online, social media posts and customer reviews indicate that “Los Igualados” specializes in a variety of traditional tacos. Popular options include *tacos al pastor*, *carnitas*, and *suadero*. The taquería also offers a selection of sides, such as guacamole and salsas, all made fresh daily. Customers consistently praise the quality of the meat and the flavorful marinades.

The taquería’s location, while not widely publicized, is reportedly accessible and attracts a steady stream of customers, many of whom are eager to sample de la Torre’s culinary creations. The atmosphere is described as casual and welcoming, reflecting de la Torre’s down-to-earth personality.

Looking Ahead

Ulises de la Torre’s transition from television host to taquería owner is a testament to his adaptability and entrepreneurial spirit. While he may no longer be gracing television screens, he’s found a new way to connect with the public and pursue his passions. De la Torre is scheduled to participate in a local food festival next month, offering a wider audience a taste of “Los Igualados.” Further details about the festival appearance will be announced on his Instagram account.

The story of “Los Igualados” is still unfolding, but it’s already a compelling example of how individuals can successfully reinvent themselves and find fulfillment in unexpected places. What do you think of this career change? Share your thoughts in the comments below.