The landscape of the mercado peruano de computadoras is undergoing a significant shift as the gap between the two dominant global players begins to narrow. While Chinese giant Lenovo continues to hold the top spot in import volumes, the American manufacturer HP has pivoted toward a more aggressive commercial strategy, recording the highest growth rate among the market leaders in 2025.
According to data from Dominio Consultores, total computer imports into Peru rose from 866,049 units in 2024 to 1,056,294 units in 2025, marking a total interannual growth of 22%. This recovery follows years of market contraction and signals a renewed appetite for hardware across both corporate and domestic sectors.
Lenovo closed 2025 with 478,003 imported units, maintaining a commanding market share of 45.3%. Yet, HP has significantly accelerated its pace, importing 315,664 units to secure a 29.9% share. The momentum is evident in the growth percentages: while Lenovo grew by 20%, HP surged by nearly 30%.
Fernando Grados, executive director of Dominio Consultores, noted that while Lenovo has led imports for three years, HP has “awakened,” though a gap of more than 15 percentage points still remains between the two.
The shift toward private sector demand
The current growth in the mercado peruano de computadoras is not being driven by government procurement, which has remained stagnant or nonexistent. Instead, the recovery is being fueled by the private sector, a trend that analysts expect to persist into 2026.
The demand is split between two primary engines: individual consumers and commercial enterprises. Consumer spending accounted for 59.6% of the total market with 629,323 units, while the commercial segment represented 40.4% with 426,686 units. Both segments showed a nearly identical recovery rate, with home-bound purchases growing by 22.2% and business purchases by 21.7%.
Beyond the top two, the market remains fragmented. ASUS holds the third position with 156,231 units (14.8% share), followed by Acer at 3.5% and Dell at 3.3%. While Apple accounts for only 1.5% of total units imported, its impact on the market’s total monetary value is disproportionately higher due to its premium pricing.
| Brand | Units Imported | Market Share |
|---|---|---|
| Lenovo | 478,003 | 45.3% |
| HP | 315,664 | 29.9% |
| ASUS | 156,231 | 14.8% |
| Acer | – | 3.5% |
| Dell | – | 3.3% |
Pricing stability and new access models
Despite the increase in volume, retail prices for hardware have remained relatively stable. Basic laptops generally range between S/1,500 and S/2,000, while standard desktop computers fluctuate between S/2,000 and S/2,500. High-end gaming machines, which rely heavily on expensive graphics cards, often exceed S/3,500.
To address affordability for university students in socio-economic brackets C and D, the market is seeing a rise in alternative financing. New renting models have emerged, allowing users to access equipment for monthly payments ranging from US$30 to US$40.
Desktop computers continue to identify a niche among small and medium enterprises (SMEs), local governments, and a young demographic aged 15 to 25. This group, largely driven by gaming and intensive computing needs, prefers desktops for their capacity for customization and hardware expansion.
The AI integration gap
A notable technical trend in 2025 is the introduction of Neural Processing Units (NPUs), specialized processors designed to handle artificial intelligence tasks locally. Approximately 16% of all computers imported into Peru this year feature an NPU.
However, Grados argues that this adoption is driven by manufacturer supply rather than local consumer demand. Currently, most AI tools used in Peru—such as ChatGPT, Gemini, or DeepSeek—rely on cloud processing rather than local hardware. The utility of the NPU will only turn into apparent as more software is developed to leverage local processing power.
Meanwhile, the gaming segment is showing signs of recovery following a slump in 2022 and 2023. What we have is particularly evident in the laptop market, while the desktop gaming market remains partially hidden from import data due to the prevalence of locally assembled machines.
As the market moves toward 2026, the focus will likely shift toward whether HP can continue its aggressive growth to further erode Lenovo’s lead, and whether the private sector can sustain the current trajectory of hardware renewal. The next key indicator will be the import data for the first quarter of 2026, which will reveal if the “awakening” of HP translates into a permanent shift in market leadership.
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