Digi Mobil is aggressively expanding its hardware footprint in the Romanian market, introducing five new smartphone models this May. As the country’s second-largest mobile operator by subscriber count, the move signals a strategic shift toward a more diversified portfolio, bridging the gap between ultra-budget accessibility and high-end luxury tech.
For years, Digi has built its reputation on lean pricing and aggressive data packages. However, the May 2026 update suggests a desire to capture the “prosumer” segment—users who prioritize cutting-edge hardware like foldables and ultra-premium camera systems. By partnering with Oppo and Motorola, Digi is positioning itself not just as a utility provider, but as a destination for the latest mobile innovation.
Having spent years as a software engineer before moving into reporting, I’ve watched the foldable market transition from a fragile novelty to a legitimate productivity tool. The inclusion of two distinct RAZR foldable models in this rollout indicates that Digi is betting on the “fold” becoming a mainstream preference for the Romanian professional.
A Split Strategy: From Budget Basics to Ultra-Premium
The new lineup is carefully tiered to ensure no customer segment is left behind. At the entry level, the Oppo A6x 4G serves as the primary acquisition tool. Priced at a standard 699 lei, it is designed for those who need reliable connectivity without a heavy financial burden. For users porting their numbers—either from a prepaid card or another subscription—Digi is offering the device with 0 lei upfront, spread over 24 monthly installments of 29 lei.
At the opposite end of the spectrum is the Oppo Find X9 Ultra, a flagship device retailing at 8,599 lei. This model targets the photography and power-user demographic. To make such a high price point palatable, Digi has introduced staggered payment plans. Depending on the porting status, users can enter the ecosystem with an advance payment ranging from 4,499 to 5,399 lei, with the remainder split over 12 months.
Bridging these two extremes is the Motorola Edge 70 Pro. With a standard price of 2,699 lei, it hits the “sweet spot” for the average consumer—offering high performance without crossing the 3,000 lei threshold. The porting incentives here are particularly aggressive, with advance payments dropping as low as 1,049 lei for existing subscription holders.
The Foldable Push: Motorola’s RAZR Series
The most significant addition to the May update is the introduction of the Motorola RAZR 70 Ultra and the Motorola RAZR 70 Fold. These devices represent a significant leap in average selling price (ASP) for Digi’s hardware offerings.
The RAZR 70 Ultra, priced at 5,999 lei, focuses on the sleek, “flip” form factor, while the RAZR 70 Fold—the most expensive device in the new lineup at 8,999 lei—targets the tablet-replacement market. The financial barrier to entry for these devices remains high, but the porting discounts provide a substantial reduction in the initial cash outlay.
| Model | Standard Price | Min. Advance (Porting) | Installment Term |
|---|---|---|---|
| Oppo A6x 4G | 699 lei | 0 lei | 24 Months |
| Motorola Edge 70 Pro | 2,699 lei | 1,049 lei | 12 Months |
| Motorola RAZR 70 Ultra | 5,999 lei | 3,099 lei | 12 Months |
| Oppo Find X9 Ultra | 8,599 lei | 4,499 lei | 12 Months |
| Motorola RAZR 70 Fold | 8,999 lei | 5,199 lei | 12 Months |
Analyzing the Subscription Architecture
The hardware is only half of the equation. To acquire these devices, users must pair them with one of Digi’s three core subscription tiers. The current structure emphasizes unlimited mobile internet across all plans, a move that continues to pressure competitors to lower their data caps.
- Optim 2 (2.03 euro/month): The baseline option, providing unlimited in-network minutes/SMS, 200 national/international minutes and 3.05 GB of EEA roaming.
- Optim 3 (3.05 euro/month): A mid-tier step up, increasing the national/international minute allowance to 300 and EEA roaming to 4.58 GB.
- Nelimitat (5.08 euro/month): The comprehensive package, offering unlimited national and EEA roaming minutes, 7.64 GB of EEA roaming data, and 3,000 international minutes.
From a consumer perspective, the “Nelimitat” plan offers the highest value, especially for those frequently traveling within the European Economic Area (EEA). When paired with the high-end Motorola Fold or Oppo Ultra, this plan transforms the device from a simple phone into a fully connected mobile office.
Market Impact and Constraints
This expansion is not without its challenges. By moving into the 8,000+ lei price bracket, Digi is entering a territory dominated by Apple and Samsung. The success of this rollout will depend on whether Romanian consumers are willing to trust Motorola and Oppo with their high-end investments, rather than sticking to the established market leaders.
the reliance on “porting” (transferring a number from another network) as the primary vehicle for discounts shows that Digi is still in an aggressive acquisition phase. They aren’t just selling phones; they are buying market share from their rivals.
For those interested in these offers, official updates and contract terms can be found via the official Digi website.
The next major checkpoint for the Romanian telecom sector will be the Q3 subscriber report, which will reveal whether these high-end hardware additions have successfully attracted a new demographic of premium users or if the budget-friendly “Optim” plans remain the primary driver of growth.
Do you think foldables are finally ready for the mainstream, or are they still too expensive for the average user? Share your thoughts in the comments below.
