The singer, creator and actress Ninet Tayeb, has been chosen to be the presenter of the ZAGA chain – dining areas, for which she received NIS 1,000,000. Tayeb arrived for three days to shoot at one of the chain’s branches, which became a Hollywood photo set, on the occasion of the brand’s 2022 summer campaign shoot.
The campaign starring the beloved singer will go up in Israel at the beginning of the summer with an investment of NIS 5 million, and will include: a series of videos that will appear on TV channels, billboards, digital advertising, in the press, social networks and points of sale.
Ninet, who landed in Los Angeles and has meanwhile rented an apartment in Israel, met for the first time on the set the senior management team of the Zega chain, including Harel Geva and Lior Zaga – the CEOs and owners of the chain, who congratulated Ninet on her official entry into the family: “Ninet joins the family Zaga is another significant step for us in strengthening the network. Ninet is in line with the values of the Zega network – family, solidity, personal style and humility. ”
Ninet Tayeb said: “I always like to come to Israel. I am happy to think that we will spend four full months in Israel. I have many performances along the way and planning, I feel blessed to have many opportunities to work in both places at the same time, it is definitely challenging but wish myself to continue to develop In new experiences. ”
The photos were signed when Ninet chose, at the end of the photo day, together with the CEO of the Zega chain, Harel Geva, a dining area from the new collection for her permanent home in Los Angeles.